NOIDA (India CSR): BL Agro Industries Ltd., a leading FMCG company, has launched a transformative five-year initiative to support the National Sports Awards 2024 winners, focusing on para-athletes who represented India with pride at the Paris Paralympics 2024. Announced on January 6, 2025, in Noida, this Corporate Social Responsibility (CSR) commitment aims to enhance sports excellence by providing holistic support to India’s para-sports community.
The initiative includes funding for advanced training, world-class equipment, international exposure, and mentorship to help athletes reach their full potential on the global stage.
1 A Landmark Initiative for Para-Sports Development
BL Agro’s CSR program underscores its dedication to fostering talent and promoting inclusivity in sports. The awards ceremony, scheduled for January 17, 2025, at Rashtrapati Bhavan, will celebrate the achievements of India’s sporting heroes.
Key honorees of the National Sports Awards 2024 include:
- Major Dhyan Chand Khel Ratna Award:
- Praveen Kumar – Para-Athletics (Men’s High Jump)
- Arjuna Award:
- Preeti Pal – Para-Athletics (Women’s 100m & 200m)
- Ajeet Singh – Para-Athletics (Men’s Javelin Throw)
- Simran – Para-Athletics (Women’s 100m & 200m)
2 Comprehensive Support for Sustained Excellence
Under this initiative, BL Agro will provide the following key resources to the awardees:
- Advanced Training Programs: Access to world-class coaching facilities and cutting-edge techniques.
- High-Performance Sports Equipment: Ensuring athletes have top-tier tools to enhance performance.
- International Exposure: Sponsoring participation in global events to gain competitive experience.
- Holistic Development: Scholarships, mentorship programs, and mental health support for long-term growth.
This initiative reflects BL Agro’s commitment to nurturing champions who can consistently perform at the highest levels.
3 Voices of Appreciation
Ashish Khandelwal, Managing Director of BL Agro and patron of the U.P. Para Sports Association, expressed his admiration:
“The grit and determination displayed by our para-athletes is truly inspiring. They made India proud. At BL Agro, we want to nurture this talent and help them continue their journey of excellence by providing them with the resources they need to achieve new milestones.”
Dr. Deepa Malik, Chairman of the U.P. Para Sports Association, praised the initiative:
“Recognition is important, but sustained support is what transforms potential into lasting impact. BL Agro’s commitment can be a game-changer for Indian para-sports, nurturing more talent and driving meaningful change in the lives of athletes.”
4 BL Agro’s Legacy of Social Impact
Known for its dedication to the Vocal for Local movement, BL Agro has consistently contributed to social welfare through initiatives in health, nutrition, and sports development. The company’s latest CSR program aligns with its vision of leveraging corporate success to foster inclusivity and empower communities.
(India CSR)
