MUMBAI (India CSR): Building on the launch of India’s first branded train, the Sprite Tejas Express, Coca-Cola India and the Indian Railway Catering and Tourism Corporation (IRCTC) are bringing practical waste-to-value solutions into the passenger experience. The initiative extends the first-of-its-kind Sprite and IRCTC partnership, demonstrating how post-consumer waste can be repurposed into meaningful applications across prominent public settings.
In the presence of senior leadership from Indian Railways, IRCTC and Coca-Cola India, a key feature of the initiative was a specially designed flag for the Sprite Tejas Express launch ceremony, created using recycled PET bottles. The approach also translates into durable public infrastructure at Lucknow Station, where benches manufactured using recycled plastic waste have been installed, with each bench repurposing approximately 45 kg of post-consumer packaging waste.
Speaking on the initiative, Devyani RL Rana, Vice President – Public Affairs, Communications and Sustainability, Coca-Cola India and Southwest Asia, said, “In partnership with IRCTC, we are bringing practical waste-to-value solutions directly into public settings by transforming post-consumer waste into high-utility assets at prominent transit hubs. We are turning responsible waste management into a practical, scalable reality. We look forward to expanding such public-sector collaborations to support impactful, long-term solutions across India.”
Looking ahead, the Sprite Tejas Express also provides an opportunity to explore further applications of repurposed and recycled materials across the passenger experience, both – at the station and in the train.
This partnership reflects Coca-Cola India’s broader efforts to work with government and public-sector stakeholders on practical solutions that advance environmental responsibility across communities and public spaces.
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