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CSR: Axis Bank, SSAIT to Develop India’s First Olympic-Standard Rural Archery Centre

India CSR by India CSR
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CSR: Axis Bank, SSAIT to Develop India’s First Olympic-Standard Rural Archery Centre
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The Axis Bank Sanjeeva Singh Olympic Archery Centre in eastern Uttar Pradesh will create a first-of-its-kind high-performance ecosystem combining Olympic-grade infrastructure, sports science, residential training and education to nurture future generations of Indian archers.

MUMBAI (India CSR): In a landmark step towardsstrengthening India’s Olympic sporting ambitions, Axis Bank, one of the largest private sector banks in India, in partnership with the Sanjeeva Singh Archery Institute Trust (SSAIT), today announced the development of the Axis Bank Sanjeeva Singh Olympic Archery Centre in Kanhauli, Eastern Uttar Pradesh.

Envisioned as India’s first fully integrated Olympic-standard archery centre in a rural setting, the Centre aims to create a direct pathway from grassroots talent identification to elite international competition by bringing world-class training infrastructure, sports science, residential facilities and education together in one campus.

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Supported by Axis Bank, the project will be developed over a three-year period and will scale SSAIT’s existing archery ecosystem to make it a world-class high-performance centre built to international standards. The initiative will expand access to top-tier sporting infrastructure beyond metropolitan centres, while creating new pathways for talented athletes from underserved regions.

India’s archery success story has increasingly emerged from rural and tribal regions, yet access to high-performance training infrastructure remains concentrated in a limited number of locations. Led by Sanjeeva Singh, Olympian and recipient of both the Arjuna and Dronacharya Awards, the Centre seeks to address this gap by establishing a world-class sporting destination in eastern Uttar Pradesh, making advanced coaching, sports science and competition-ready infrastructure accessible to aspiring athletes closer to their homes. Located less than 45 km from Gorakhpur Airport, the Centre is expected to serve as a regional hub for talent identification and advance training across eastern Uttar Pradesh, Bihar, northern Chhattisgarh and north-eastern Madhya Pradesh.

The Centre will feature Olympic-standard indoor and outdoor archery ranges, competition-grade infrastructure, advanced simulation capabilities for training under tournament conditions, and sustainable athlete-friendly facilities. Supported by a dedicated control room, climate-controlled training spaces and integrated monitoring systems, the facility is designed to enable year-round training and competition readiness. Integrated with a 100-bed residential wing, it will host training camps, selection trials and competitions, and has been benchmarked against leading archery institutions in South Korea, USA, UK and Switzerland. A key differentiator will be its internationally benchmarked sports-science ecosystem, featuring advanced performance analytics, physiological monitoring, 3D shot analysis and specialised athlete-development tools to support precision training and high-performance outcomes.

Speaking on the occasion, Vijay Mulbagal, Group Head – Wholesale Bank Coverage, Corporate Salary, Sustainability & CSR, Axis Bank, said, “Access to world-class infrastructure can transform sporting potential into sporting excellence.Through the Axis Bank Sanjeeva Singh Olympic Archery Centre, we are helping create a first-of-its-kind ecosystem that brings together world-class facilities, sports science, education and residential training within a single campus. Our vision is not merely to build a training centre, but to help create an enduring platform that can identify, nurture and prepare talented young athletes from rural India to compete at the highest levels of global sport.” 

“Legacy is not what we keep, but what we give. As a player, and later as a coach, I always felt the absence of one fully integrated facility — somewhere an archer could train, study and live under a single roof. That gap is now turning into reality, thanks to our partner Axis Bank, and to our foundation partners — SBI Foundation, Indian Oil, ONGC, and the Asha & Sajjan Agarwal Foundation. Whatever I felt was missing during my own playing and coaching years, we have tried to ensure that no Indian archer dreaming of the Olympics has to face again.” said Sanjeeva Singh, Founder and Chairman Trustee, SSAIT.   

Aligned with the Government of India’s Khelo Bharat Niti 2025 and the Target Olympic Podium Scheme (TOPS), the Centre is expected to support around 100 resident athletes annually while hosting over 300 Indian and international athletes through coaching camps, competitions and high-performance programmes. More than creating infrastructure, the initiative aims to help redefine how sporting talent is nurtured in India by bringing globally benchmarked training systems to a rural setting and building a sustainable pipeline of future champions.

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