Rusen Kumar, Founder and Managing Editor of India CSR Network, world’s leading Corporate Sustainability and Responsibility (CSR) media company with Corporate Social Responsibility (CSR) Book ‘Exploring Corporate Social Responsibility (CSR): Fundamentals and Implementation‘. The book is authored by Ravi Raj Atrey, India.
Businesses in India today are increasingly spending corporate wealth in corporate social responsibility programmes either to comply with the CSR Law or business they feel the need to give back to society.
CSR funds are emerging as a vehicle for social transformation in India. CSR is redefining the role of private capital in society.
India is the first country to legally mandate Corporate Social Responsibility, through the Companies Act, 2013. Since CSR was mandated six years ago, Indian companies have worked towards adapting to their new role as grant-makers for social-economic development in which they interest the most.
As per Section 135 of the Indian Companies Act, 2013, a company, meeting the applicability threshold, needs to spend at least 2% of its average net profit computed as mandated by the Act for the immediately preceding three financial years on CSR activities.
The Act prescribes that every company having a net worth of Rs. 500 crore or more, or turnover of Rs. 1,000 crore or more, or a net profit of Rs. 5 crore or more during any financial year shall ensure that it spends, in every financial year, at least 2% of the average net profits computed as mandated by the Act, in pursuance of its CSR Policy.
In this context, this book is a must read for anyone desiring to gain as well as upgrade understanding about Corporate Social Responsibility. This book talks about the fundamentals and provides a comprehensive view on variou existing and emerging dimensions of business social responsibility.
The well-timed work presents a 360 degree view of the fundamentals on the CSR.
In his foreword message in this book Rusen Kumar said, “Ravi Raj’s contributions towards social development in India are remarkable. His expertise in the form of this book is welcomed. I am pretty sure that it will benefit a large segment. I wish all the best to all readers for better CSR planning and implementation in the country, thereby leading towards a better world.”
Revi Raj is an expert on Corporate Social Responsibility and social development sector with international repute. He is a Doctoral fellow at Indira Gandhi National Open University for CSR research, New Delhi. He is currently Chief Programme Executive at Indian Institute of Corporate Affairs, Ministry of Corporate Affairs.
The 2nd edition hardbound, 281 pages book has been published at Studera Press, New Delhi, India.
