Book Review Essentials in Corporate Social Responsibility

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By Rusen Kumar

“Essentials in Corporate Social Responsibility” is the title of the book authored by Shri Huzaifa Khorakiwala, CEO, Wockhardt Foundation, Vijay Kapur and Enakshi Sengupta, CSR Consultants and Researchers.

The book was unveiled by Minister of Water Resources and Minority Affairs of India, Shri Salman Khurshid and Dr. Habil Khorakiwala, Chairman of Wockhardt Group in the august presence of Nobel Laureate Prof. Mohd. Yunus during the Wockhardt Foundation’s CSR Conclave on 19 February 2011 in Mumbai at Hotel Taj Apollo Bunder, Colaba.

It to be noted that Vijay Kapur and Enakshi Sengupta are key editorial board members of www.indiacsr.in (Largest CSR News portal in India).

There is a need for Corporate Social Responsibility (CSR) to become fully integrated with strategic management, corporate governance and ethics in organizations. CSR is gaining grounds and is becoming essential for corporate sustainability.

“Essentials in Corporate Social Responsibility” has the following chapters:

  • Evolution of CSR down the Ages
  • CSR a contested Concept
  • Theories in CSR
  • Corporate Community involvement and CSR
  • CSR and Employees
  • CSR and Environment Responsibility
  • CSR in the Market Place
  • CSR and Reputation
  • Bridging Trust with CSR
  • Social Responsibility Investment and CSR
  • Future of CSR

Essentials in Corporate Social ResponsibilityThe book is set of 11 chapters that are very relevant in the modern context not only in Indian scenario but also the global. The book addresses the challenges faced by CSR managers and students in understanding and implementing CSR in today’s world. The book provides a comprehensive approach to the key concepts on corporate social responsibility and discusses contemporary issues that are currently being faced by business and society across the globe.

The book presents an overview of how the concept and practice of Corporate Social Responsibility grew, manifested and flourished in its modern context. The chapters highlight issues on the history of CSR, its development and its challenges. The content is rich with matter bearing relevance to contemporary issues such as relationship of CSR to reputation, trust building and socially responsible investment. The book is useful for CSR professionals, students, practitioners, CEOs, Govt. officials, policy makers and researchers who can gain an insight into the framework of CSR dividing it into four silos of workplace, marketplace, community and environment. Authors have used very simple language to express their thoughts and ideas and it is attractive in terms of design.

Brief about the Book:
Title of the Book: Essentials in Corporate Social Responsibility
Authors: Huzaifa Khorakiwala, CEO, Wockhardt Foundation;b Vijay Kapur and Enakshi Sengupta, CSR Consultants and Researchers.
Prize (Donation): INR 300

The book has been published by Wockhardt Foundation. The book can be ordered by writing to:
Ms. Poonam Hudar
phudar@wockhardtfoundation.org
Mobile No: 98204 21039
Land Line: +91 22 2659 6123
Fax : + 91 22 2659 6815

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