NEW DELHI (India CSR): Asian Paints Limited has once again proved that its purpose goes far beyond beautifying homes—it extends to transforming lives and sustaining communities. In FY 2024-25, the company spent Rs 109.26 crores on Corporate Social Responsibility (CSR) initiatives, surpassing its statutory obligation under the Companies Act, 2013. Guided by its mission of “Bringing joy to people’s lives,” Asian Paints strategically focused on vocational training, water conservation, health, and community art. Through its flagship programmes such as the Beautiful Homes Academy and Watermark Initiative, the company empowered over 950,000 individuals and achieved 478% water replenishment across its manufacturing units. This proactive approach reflects Asian Paints’ belief that true growth lies in inclusive development—where every rupee spent enhances skills, preserves resources, and uplifts lives. Its CSR commitment for FY 2024-25 exemplifies a blend of compliance, compassion, and continuity, setting new standards in corporate citizenship in India.
Table: Asian Paints Limited – CSR Spending Report FY 2024-25
| Category | Details |
|---|---|
| Company Name | Asian Paints Limited |
| Financial Year | 2024-25 |
| Average Net Profit (as per Section 135(5)) | Rs 5,437.44 crores |
| Mandatory CSR Obligation (2% of Avg. Net Profit) | Rs 108.75 crores |
| Set-off from Previous Years | Rs 0.45 crores |
| Total CSR Obligation for FY 2024-25 | Rs 108.30 crores |
| Actual CSR Spent | Rs 109.26 crores |
| Excess Amount Spent (available for future set-off) | Rs 0.51 crores |
| CSR Projects Expenditure | Rs 103.29 crores |
| Administrative Overheads | Rs 5.44 crores |
| Impact Assessment Cost | Rs 0.53 crores |
| Primary CSR Focus Areas (FY 2024-25) | Vocational Skills Development, Water Stewardship, Health & Hygiene, Community Art and Culture |
| Top Spending Area | Vocational Skill Development – Rs 64.8 crores |
| Second Priority Area | Water Stewardship – Rs 27.2 crores |
| Other Focus Areas | Health & Hygiene – Rs 10.8 crores; Art & Culture – Rs 2.6 crores |
| Total Individuals Benefited (Skill Training) | Over 950,000 participants |
| Water Replenishment Achieved | 478 % of annual freshwater consumption replenished |
| Community Health Beneficiaries | 280,000 + individuals |
| Major Initiatives | Beautiful Homes Academy, Watermark Programme, St+art India Partnership, Pragati Ke Rang Campaign |
| ESG Alignment | Integrated with Asian Paints’ 2030 ESG Targets |
| Key Achievement | Exceeded statutory CSR requirement and enhanced community resilience |
| CSR Committee Oversight | CSR Committee & Board of Directors of Asian Paints Limited |
| Compliance Standard | Section 135, Companies Act 2013 and CSR Rules 2021 |
| Reporting Source | Annual Report FY 2024-25 – Asian Paints Limited |
Financial Commitment and Statutory Compliance
Asian Paints operates with a sense of purposeful growth, integrating its social and environmental goals deeply within its strategy. The company’s CSR activities for the financial year ended March 31, 2025 were meticulously planned in accordance with the annual action plan approved by the CSR Committee and the Board of Directors.
Based on the average net profit calculation mandated by Section 135(5) of the Companies Act, 2013, the average net profit stood at Rs 5,437.44 crores. Consequently, the required statutory CSR contribution (two percent of the average net profit) for the year was Rs 108.75 crores. Accounting for a set‐off of excess spending from previous financial years amounting to Rs 0.45 crores, the total CSR obligation for FY 2024-25 was calculated to be Rs 108.30 crores.
The actual expenditure for the year reached Rs 109.26 crores, thereby resulting in an excess amount spent of Rs 0.51 crores, which is now available for set‐off against future obligations. This demonstrated commitment showcases Asian Paints’ proactive approach — prioritising expenditure ahead of its legal mandate. The overall spend was categorized as follows: Rs 103.29 crores dedicated directly to CSR projects (both ongoing and otherwise), Rs 5.44 crores spent on Administrative Overheads, and Rs 0.53 crores allocated for Impact Assessment.
Strategic Shift to Water Stewardship
In FY 2024-25, Asian Paints strategically realigned its CSR focus areas, elevating water conservation and replenishment to a primary thrust area, surpassing health and hygiene in priority, based on community needs and guidance from the CSR committee. This new conviction is reflected in the substantial allocation of Rs 27.2 crores to Water Stewardship initiatives.
This renewed focus centres around the “Watermark” initiative launched in 2023, which holistically addresses water availability, accessibility, quality and land‐degradation, aiming to encourage self‐sustaining practices and long‐term behavioural change within communities. The environmental results were remarkable: the company achieved 478% water‐replenishment as a proportion of annual freshwater consumption across its decorative paint manufacturing units.
Initiatives like the integrated water stewardship programme at the Kasna plant, which revitalised six community ponds and created an annual groundwater replenishment capacity of 25,500 KL, exemplify the ground‐level impact of this strategy.
Empowering India through Vocational Skills
The largest portion of the FY 2024-25 CSR budget was dedicated to enhancing vocational skills, receiving an allocation of Rs 64.8 crores. This crucial segment reflects the company’s commitment to creating employability and enhancing the dignity of the painting, carpentry, plumbing and masonry communities.
The backbone of this effort is the “Beautiful Homes Academy”, formerly the Asian Paints Colour Academy, which provides specialised vocational training programmes. In FY 2024-25, the programme trained over 950,000 participants, greatly exceeding the set target for the year and showcasing the momentum gained by this initiative.
Training is delivered through fixed academies located in major metros and Tier 1 cities, complemented by mobile units that expand reach into Tier 2 cities, ensuring equitable access nationwide. This initiative directly supports Asian Paints’ commitment to sustainable supply-chain and synergising relationships with stakeholders, particularly influencers and communities.
Social Investment in Health and Community Well-being
Although the CSR strategy prioritised water, Asian Paints maintained significant investment in healthcare access and community sites. The investment in Health and Hygiene amounted to Rs 10.8 crores. While the company impacted 280,000+ beneficiaries through healthcare initiatives in FY 2024-25, this number was noted as falling short of the original 2025 target of 500,000 beneficiaries, due to the strategic recalibration favouring water stewardship. However, the company is confident this repositioning strengthens its path toward its broader FY 2030 goals.
Beyond core social sectors, Asian Paints actively fosters creative expression and community connectivity:
- Art for All (St+art India Partnership): The long‐standing partnership with St+art India continued to flourish, achieving 550+ St+art/community sites during the year, exceeding the target of 500. This collaboration re-imagines urban spaces, bringing traditional and vernacular art into the heart of communities across 29 cities. Notable projects include “Divine Intersections” at the Maha Kumbh 2025, focused on ensuring care, connection and community‐well-being at the massive gathering.
- Pragati Ke Rang: Through its Neo Bharat campaign, “Pragati Ke Rang”, Asian Paints celebrated local changemakers across India by commissioning vibrant murals and implementing meaningful interventions, such as refurbishing facilities at a wrestling institute in Sonipat and supporting community cafés in Jharkhand. The total allocation for culture and community connectivity stood at Rs 2.6 crores.
Forward Momentum and ESG Integration
The CSR activity, alongside broader Environmental, Social and Governance (ESG) performance, forms a key pillar of Asian Paints’ integrated thinking framework, guided by a passion for purposeful growth. The company’s performance against its CSR targets in FY 2024-25 marks the completion of the first major milestones in its ESG journey.
With its 2025 targets largely reviewed and achieved in environmental and social spheres—including a 28.3 % reduction in specific electricity consumption (compared to the FY 2013-14 baseline) and achieving an employee engagement score of 78 %—the Board is now strategically steering efforts toward its ambitious long-term ESG targets set for 2030.
The substantial financial and programme-matic commitment demonstrated in the CSR report for FY 2024-25, particularly the proactive investment of Rs 109.26 crores and the focused realignment toward water conservation and skill enhancement, underscores Asian Paints’ dedication to keeping not just its promise to stakeholders but also its leadership as a responsible corporation.
FAQs: Asian Paints Limited’s CSR Spending Report FY 2024-25
1. How much did Asian Paints spend on CSR in FY 2024-25?
Asian Paints Limited spent Rs 109.26 crores on CSR activities during FY 2024-25, exceeding its statutory obligation under Section 135 of the Companies Act, 2013.
2. What were the main focus areas of Asian Paints’ CSR initiatives?
The company focused on vocational skills training, water conservation, health and hygiene, and community art and culture projects across India.
3. Which flagship programmes led Asian Paints’ CSR efforts in 2025?
Key initiatives included the Beautiful Homes Academy (for skill development) and the Watermark Programme (for water conservation and replenishment).
4. How many people benefited from Asian Paints’ CSR programmes?
Over 950,000 individuals were trained under its vocational skill initiatives, while 280,000+ beneficiaries were reached through health and hygiene projects.
5. What impact did Asian Paints achieve in water stewardship?
Asian Paints achieved 478% water replenishment across its decorative paint units, far exceeding its 2025 target of 70%.
6. How does Asian Paints align CSR with its ESG goals?
CSR is a core pillar of Asian Paints’ ESG strategy, integrated with its long-term 2030 sustainability targets focusing on resource efficiency, community well-being, and inclusive growth.
(India CSR)
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