After 14 years of creating impactful visual storytelling and large-scale content campaigns across India, Pumpkin Entertainment is set to enter the rapidly evolving world of vertical storytelling with the launch of its new vertical drama and micro-series platform — NukkadTv.
Known for handling major video campaigns, branded content, and high-impact government and election campaigns, Pumpkin Entertainment has built a strong reputation in the content and media industry through compelling storytelling and audience-driven narratives.
With changing audience behaviour and the explosive rise of short-format mobile-first entertainment, NukkadTv aims to create engaging, emotionally driven, binge-worthy micro dramas and vertical series designed specifically for today’s digital viewers.
The platform will feature original content in Hindi as well as regional languages including Assamese and other Indian languages, bringing local stories, rooted emotions, and culturally authentic narratives to audiences across the country.
NukkadTv is the brainchild of seasoned creative leader Sourabh Bali, who steers the platform’s artistic direction as Creative Head. Partnering with entrepreneur and Pumpkins Business Head Shweta Ssaraf, Bali is transforming how mobile audiences consume content. His vision anchors a groundbreaking storytelling ecosystem dedicated to fast-paced, highly engaging, and emotionally resonant entertainment.
“The future of entertainment is rapidly moving towards mobile-first storytelling. Audiences today consume stories differently — faster, more emotionally, and more personally. Vertical dramas and micro-series are becoming the next big evolution of digital entertainment globally, and NukkadTv aims to be at the forefront of this movement in India.”
The platform will focus on stories that are entertaining, relatable, youth-driven, emotionally engaging, and deeply rooted in Indian culture and everyday experiences.
As attention spans evolve and digital consumption patterns continue to shift, micro dramas are increasingly becoming the roadmap for the future of content consumption — delivering cinematic storytelling in a format designed for the smartphone generation.
Experience a fresh era of storytelling built for today’s world—one episode at a time. NukkadTv invites you to join the journey with our newly launched original series. From sci-fi and thrillers to action, comedy, and murder mysteries, your next favorite show is already playing across our social media channels!
About Pumpkin Entertainment
Pumpkin Entertainment is a leading video production and content creation company with over 14 years of experience in films, digital campaigns, branded content, government communication, and election campaign storytelling across India.
