Over 2,500 farmers and 1,000+ visitors participated at Kisan Kumbh 2026, where M3M Foundation enabled grassroots enterprises from regions like Ladakh and Spiti to showcase value-added products.
NEW DELHI (India CSR): M3M Foundation’s participation at Kisan Kumbh 2026 has significantly strengthened market access and income opportunities for grassroots farmers by directly connecting them with consumers and larger markets. By enabling rural enterprises to showcase and sell value-added products, the initiative is enhancing visibility, promoting sustainable livelihoods, and empowering women farmers across remote regions. This platform-driven approach highlights how direct market linkages can bridge the gap between producers and consumers, driving inclusive growth and boosting the rural economy.
The M3M Foundation’s stalls featured enterprises from regions including Laddakh, Spiti, and other rural geographies, with active participation from teams from Spiti and Nubra Valley, along with Sarvoday products, enabling beneficiaries to showcase, market, and sell their products like cold pressed mustard oil, hand grind spices, Sea buckthorn juice, pulp, berries, roasted barley, products made from yak wool. These products were widely appreciated by visitors for their quality and authenticity. The stalls attracted over 2,500 visitors, providing significant exposure and direct market access to grassroots producers.
The participation resulted in strengthened market linkages, increased visibility for rural enterprises, and direct customer engagement, reinforcing the importance of such platforms in bridging the gap between producers and consumers.
In a proud moment, M3M Foundation was appreciated on stage by Shyam Singh Rana, Hon’ble Agriculture Minister of Haryana, in the presence of General V. K. Singh, Hon’ble Governor of Mizoram. The event was also graced by Nitin Gadkariji, Hon’ble Minister of Road Transport and Highways, Government of India, as the Chief Guest.
Dr. Aishwarya Mahajan, Managing Trustee and President, M3M Foundation, said, “M3M Foundation is currently working across 8 states with over 10,000 farmers, including in remote regions such as Laddakh and Spiti. In areas like Nubra Valley, we have enabled food processing systems, ensuring that farmers are not only engaged in cultivation but also in value addition. More than 5,000 women farmers are actively involved in both farming and processing, strengthening rural livelihoods.”
The Foundation’s initiatives continue to focus on enabling market access, promoting value addition, and strengthening women-led agricultural enterprises across diverse geographies.
Dr. Payal Kanodia, Chairperson and Trustee, M3M Foundation, added, “At M3M Foundation, our approach is to work closely with farmers, especially women, and strengthen their role as decision-makers in agriculture. We are not only supporting them in cultivation but also enabling value addition, market access, and sustainable practices, so that farming becomes more resilient and profitable. Platforms like Kisan Kumbh help amplify their efforts by connecting them directly with larger markets and opportunities.”
M3M Foundation’s participation at Kisan Kumbh 2026 reflects its continued commitment to strengthening grassroots enterprises and creating meaningful, market-driven opportunities for farmers across India.
(India CSR)
Also Read in Hindi: एम3एम फाउंडेशन ने 2500 किसानों, 1000 आगंतुकों को जोड़ा किसान कुंभ, आईआईटी दिल्ली में
