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Accor’s Strategic Expansion Continues to Transform India’s Hospitality Sector

New Openings and Key Signings Fuel Growth in India

India CSR by India CSR
April 4, 2024
in Business
Reading Time: 3 mins read
Accor's Strategic Expansion Continues to Transform India's Hospitality Sector

ibis Styles Mysuru

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Following a landmark year for Accor in India in 2023 with a record-breaking signing of eleven strategic hotels and the opening of six key hotels across the country, the Group is set to unveil more strategic hotel announcements in 2024 to further solidify its position as one of the largest international hotel groups by rooms in India.

Notable Hotel Signings in 2023

Notable hotel signings for the Group in 2023 included the prestigious Fairmont Agra, Pullman Amritsar, Novotel Bengaluru Airport Varun, Grand Mercure Jaipur Kukas, and ibis Styles Bengaluru Airport Varun. This momentum demonstrates Accor’scommitment to catering to diverse traveller preferences.  The Group also expanded its Indian portfolio in 2023 with the addition of near 1,000 rooms through the openings of Novotel Mumbai International Airport; Novotel Jaipur Convention Centre; Novotel Jodhpur ITI Centre; Grand Mercure Agra; ibis Mumbai Thane; and ibis Styles Goa Vagator.

Accor's Strategic Expansion Continues to Transform India's Hospitality Sector
Pullman Amritsar

Diverse Portfolio and Commitment to Excellence

Accor currently operates 61hotels across a diverse array of iconic brands, including Raffles, Fairmont, Sofitel, Pullman, Grand Mercure, Novotel, Mercure,ibis, and ibis Styles.The Group’s commitment to innovation and excellence remains steadfast, contributing significantly to the evolution of India’s hospitality landscape.

Strategic Growth Approach in 2024

The Group’s strategic approach to growth in 2024 includes the opening of six hotels in the premium, midscale, and economy segmentsand three luxury andlifestyle hotels, to further enriching its diverse portfolio.

Commitment to Luxury Hospitality

Accor’s commitment to the luxury hospitality market is evident in the opening of Raffles Jaipur in the second quarter of 2024, a hotel that will redefine grandeur and opulence in the heart of the largest city in Rajasthan. 

In the premium sector, the opening of Grand Mercure Goa Candolimin the second quarter of 2024will offer discerning travellers a harmonious blend of comfort and cultural connections. 

Accor's Strategic Expansion Continues to Transform India's Hospitality Sector
Novotel & ibis styles Bengaluru

Affordable Accommodation Options

The openings of Mercure Chandigarh and ibis Styles Mysuru in 2024 further exemplify Accor’s commitment to providing quality and affordable accommodation options for the evolving needs of budget-conscious travellers.

Scheduled for the third quarter of 2024, Accor’s Novotel brand will see its footprint expand to key cities with the openings of Novotel Goa Panjim, Novotel New Delhi City Centre, and Novotel Bhubaneshwar. 

Sébastien Bazin’s Vision

Sébastien Bazin, Chairman & CEO Accor, remarks, “India holds a strong place in Accor’s global vision, embodying not just a market, but a place of opportunity and growth. We, at Accor, are resolute in our commitment to this dynamic and rapidly changing nation, where every hotel opening and signing stands as a testament to our unwavering dedication and desire to help positively shape a prosperous future for the country. We stand poised, brimming with excitement, to shape India’s vibrant hospitality landscape, offering not just accommodation, but meaningfulexperiences that resonate with both business and leisure travellers alike.”

Tags: Hospitality Sector

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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