NEW DELHI (India CSR): Amway India felicitated 272 underprivileged girls and women beneficiaries who have completed their one-year skill training in fashion designing, wellness, and beauty under the Nari Shakti project.
Till day the project has benefitted 25,000 people including 1100 direct women beneficiaries. By the end of 2022, the skilling program aims to benefit 35,000 people including 2,700 girls as direct beneficiaries, the company informed.
More than 60% of the project beneficiaries felicitated have already started generating additional income between INR 6000/- and INR 12,000/- per month. They have either successfully launched their micro-enterprises or by being employed, the company said.
Being implemented in different parts of the country, the women livelihood program aims at equipping underprivileged women in the age group of 18 to 35 years with the required skills and entrepreneurship training enabling them to diversify from their traditional roles into new-age entrepreneurs.
Commemorating March as Women’s month, the company celebrated the spirit of women’s entrepreneurship among the less privileged. The program envisions championing diversity and providing women with unparalleled opportunities to excel in self-employment or micro-entrepreneurship, the company added.
In recent years, India has experienced remarkable growth and development in some areas, including gender equality. It is estimated that the Indian economy couldgrow by an additional 60% by 2025, adding a massive $2.9 trillion, if women would have a fair representation in the economy.
Nari Shakti aim to bring women to the forefront by providing comprehensive support and training to enhance their skills, helping them become financially independent.
The project puts the much-needed impetus on the adoption of digital means and emphasizes the importance of social selling in the current pandemic scenario to strengthen the gig economy ecosystem that is primarily driven by the women workforce.
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