Aims to deliver every order via EVs by 2030
NEW DELHI (India CSR): In an effort to commemorate World Environment Day 2024, Zomato, India’s food ordering and delivery platform, today, launched a unique ad film reinforcing its commitment to facilitate 100% EV-based deliveries by 2030. The film playfully highlights Zomato’s delivery partner’s transition to electric vehicles (EVs) by showcasing a series of comedic trials with unconventional transport methods, in ensuring timely deliveries.
Humorous Ad Film Showcases Unusual Delivery Methods
The film begins with a close-up of a Zomato delivery partner, who says, “Zomato mein, humne, deliveries ko pollution-free banane ke liye kaafi cheezein try kari…” as the camera slowly pans out. What follows is a series of attempts by the delivery partner using every unusual method of transport possible to deliver the order on time – from camels, roller skates to pigeons and even paragliding. The film showcases a Zomato delivery partner bouncing on a pogo stick, and trying to hitch a ride on a baby’s pram, as well as participating in children’s games like “Chidhiya Udd,” illustrating the lengths taken to ensure efficient and timely deliveries. It culminates with the delivery partner opting for an EV bike as the perfect solution – fast, efficient, and pollution-free based on the fact that EVs have zero tailpipe emissions.
Zomato’s Commitment to Sustainability
Commenting on the campaign, Anjalli Ravi Kumar, Zomato’s Chief Sustainability Officer, Zomato stated, “Sustainability is at the core of Zomato’s business, underscored by its commitment to achieve 100% EV-based deliveries by 2030. Given that over 90% of our emissions arise from last-mile deliveries (within Scope 3 value-chain emissions), the transition to EV-based deliveries is critical, making it one of our most significant steps toward achieving our Net Zero target by 2033. In line with our commitment towards environmental responsibility, Zomato became the first and sole food ordering and delivery platform globally to join the Climate Group’s EV100 initiative in 2021, a strategic move that reflects our steadfast confidence in the advantages of transitioning to EVs, amidst the early stages of India’s 2W EV ecosystem.”
A Blend of Vision and Humor
She added, “Our World Environment Day campaign cleverly blends our bold 2030 vision for a greener, more inclusive future with a touch of humor. It creatively showcases our commitment to achieve this future through EV-based deliveries without compromising on the delivery time.”
Four Levers of Zomato’s EV Program
Zomato’s EV program uses four levers to facilitate this transition to EV-based deliveries – improving access to EVs on rent for delivery partners through tie-ups with over 70+EV rental companies and OEMs and a digital referral tool, onboarding EV-based logistics service providers, supporting ownership of EV bikes through collaboration with financial service providers and lastly, enhancing delivery partner awareness of different models and benefits of using EVs for delivery through online and offline activations.
