MUMBAI: YES BANK has launched the second edition of YES LiFE – Literacy for Financial Empowerment, a financial literacy CSR initiative.
In FY17-18, it will conduct financial literacy camps in 32 districts, through 157 rural branches in seven states, including Gujarat, Haryana, Karnataka, Madhya Pradesh, Maharashtra, Punjab and Rajasthan; targeting 50,000 plus beneficiaries. The implementation partner for this program is VKS Sharanya Society.
In FY 2016-17, it conducted 1,735 financial literacy camps, across 34 districts through 148 rural branches, benefitting over 60,000 people, bank today said.
Through the Financial Literacy Camps, BANK aims to sensitize on the importance of financial planning. The objective is to arm the people with the knowledge needed to make informed financial choices.
Namita Vikas, Group President and Global Head Climate Strategy and Responsible Banking, said, “We believe in the principle of inclusive growth and reaching out to the last mile, to realize the collective dream of an empowered and equitable India. It is our constant endeavor to bring the unbanked and under banked into the formal Banking sector.”
In line with the Govt.’s vision of creating a new and better India by 2022, and in congruence with the UN Sustainable Development Goal 1 to End Poverty YES BANK launched the first edition of YES LiFE for Financial Empowerment in 2016.