By Abhishek Ranjan
A study from Harvard Business School found that“high-sustainability” companies from 1992 – 2010 did better in terms of profitability and stock-market performance than the rest.
McKinsey Survey Findings on Sustainability Trends:
In a recent survey conducted by Mckinsey, the top three reasons that 3500 global execs cited for addressing sustainability and how the trends are changing:
1. Reputation and Regulations Stability:
The percentage of those who cite reputation/regulations has stayed steady since 2010 (36 percent).
2. Alignment with Company Goals:
The figure for those who see sustainability as a way to align the company’s goals has more than doubled (to 43 percent).
3. Operations and Cost Reduction Decline:
Operations and lowering costs have declined as a reason (from 33 percent in 2011 to 26 percent).
Corporate Role in Climate Change Mitigation:
The 2015 United Nations Climate Change Conference, COP 21, was a game-changer where developing countries like India promised to reduce emission intensity by 33-35% by 2030, and the role of corporations in making this happen will be highly talked about in 2017.
Emerging Drivers for Business Sustainability (2017):
I have listed the top ten drivers for Business sustainability in the year 2017:
1. Business Case for Sustainability – Top Management Mandate
2. Operational Efficiency
3. Labor Satisfaction
4. Corporate Citizenship
5. Brand Value and Recognition
6. Supply Chain
7. Circular Economy
8. Social License to Operate
9. Invisible Stakeholder Engagement
10. Institutional and Individual Investors Concerns and Demands
Focus on Cultural Integration:
The mantra for 2017 is going to be “Act Responsible and Think Sustainable,” and my next blog would focus on the role of people and culture in Sustainability. “Triple bottom line… it always makes sense. But we need to make it cultural”.
About the author:
Abhishek Ranjan is Global Head – Sustainability and CSR at Brillio Technologies
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