MUMBAI: WATCnsult, a digital media agency, has altered its Maternity policies this year by by granting them 6 months of maternity leave, extended by 6 months of flexible hours. For an agency with 400 employee mark and with a greater female ratio, this initiative is a welcoming step.
Rajiv Dingra, Founder and CEO, WATConsult said, “At WATConsult, we understand the increasing demands that employees face in their personal as well as professional life and recognize that their career is just one of the many aspects of their life. The new HR policy changes have been designed to accommodate these demands and provide an atmosphere to thrive personally and professionally. This is a step to encourage more mothers to pursue their careers even after attaining motherhood.”
The Agency has also launched a new campaign, #FlauntTheGap. The insight was simple, that new moms are often judged by the corporate world and not given a chance to restart their careers after the maternity break. Launched on this Mother’s Day, the campaign leveraged all social media platforms enabling new mothers to apply email@example.com for suitable jobs at WATConsult.