Volunteering, disaster response and group CSR programmes are three-pronged approach toward CSR at Tata Group

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It has reported that Tata Group has adopted a three-pronged approach to fulfil its corporate social responsibility goals, its chairman Cyrus Mistry said in an in-house interview.

“In CSR, at the group level we focus on three broad areas: volunteering, disaster response and group programmes. Our volunteering initiative, Tata Engage, encourages Tata colleagues to connect with society at large, to develop a deep understanding of our core purpose to improve the quality of life of the communities we serve globally,” Mistry said.

Tata Engage aims to institutionalise volunteering across the Group, in a manner whereby its efforts are invested in areas where they are needed the most and planned such that the outcomes are more fruitful and sustainable.

Tata Engage has delivered over a million volunteer hours last year, which places it among the largest corporate volunteering programmes in the world, said Mistry.

The Tata Group also runs a group CSR programme called Tata STRIVE that equips communities with information, technology and the capacity to achieve improved health, education and livelihood outcomes.

“We are identifying CSR programmes where our group companies can collaborate and create a bigger impact at the national or global stage. The first such initiative is in the area of skills development, under the banner of Tata Strive. In times to come, this initiative will help skill millions of youth and enable them to earn meaningful livelihoods,” said Mistry.
On the environmental side, climate change and global warming pose the most critical challenges to the group.

Mistry listed out the ongoing initiatives to address this problem.

While, Tata Steel is participating in the ultra-low carbon steel initiative, Tata Motors has committed to source 100 per cent of its energy from renewable sources in the future, he added.

(Business Today)

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