India CSR Network
No Result
View All Result
  • Login
  • Register
SUBSCRIBE
  • Home
  • CSR
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Environment
    • Education
    • Gender Equality
    • Health
    • Skill Development
    • No Poverty
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Articles
  • Interviews
  • Events
  • BOOKS
  • More
    • Technology
    • Lifestyle
    • Case Studies
    • Knowledge
    • Social Sector Leaders
    • Social Entrepreneurship
    • Philanthropy
    • Sports
    • Gaming
  • Prime
  • Home
  • CSR
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Environment
    • Education
    • Gender Equality
    • Health
    • Skill Development
    • No Poverty
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Articles
  • Interviews
  • Events
  • BOOKS
  • More
    • Technology
    • Lifestyle
    • Case Studies
    • Knowledge
    • Social Sector Leaders
    • Social Entrepreneurship
    • Philanthropy
    • Sports
    • Gaming
  • Prime
  • Login
  • Register
No Result
View All Result
India CSR Network
No Result
View All Result
Home More

Viacom18, Bill & Melinda Gates Foundation and BBC Media Action join hands to bring fiction television series on urban sanitation

by India CSR Network
4 years ago
in More

NEW DELHI: In an industry first, India’s fastest growing media and entertainment company Viacom18, has partnered with the world’s largest philanthropic organization, Bill & Melinda Gates Foundation, and development communications specialists, BBC Media Action to create a general entertainment fiction series with an underlying behaviour change message on sanitation.

The 26-episode finite series ‘Navrangi Re!’ will launch in January 2019 and will go on-air, bi-weekly, over 13 weeks, on Viacom18 network’s Hindi General Entertainment Channel – Rishtey, its regional language channels – COLORS Gujarati and COLORS Odia. The show will be the first original production on Rishtey and will also be available on the network’s OTT platform VOOT.

A maiden effort for Indian satellite television, this is an initiative to bring real development issues to the masses in an entertaining format – issues that are otherwise packaged in typical research or data reports, which oftentimes do not reach the mass audience.

Speaking about the show, Sudhanshu Vats, Group CEO & MD, Viacom18 said, “We at Viacom18 believe in the power of partnerships to effect impact at scale. With ‘Navrangi Re!’, we are creating a platform that aptly uses the medium of entertainment to bring in mass behaviour change.”

Explaining Viacom18’s partnership with the project, he further added, “Sanitation has been a cause that we are closely associated with, whether through our sustainability project ‘Chakachak Mumbai’ or our film ‘Toilet: Ek Prem Katha’. We hope to engage our audiences with powerful storytelling and intend to bring forth the importance of faecal sludge management to keep Bharat Swachh.”

‘Navrangi Re!’ is a drama series that tells a powerful story to address an urgent issue faced by urban India. The Bill & Melinda Gates Foundation has funded BBC Media Action to create and develop ‘Navrangi Re!’. The show is being produced by Swastik Productions.

Madhu Krishna, India Country Lead, WSH, Bill & Melinda Gates Foundation, talks about this relationship, “We are very excited about working with Viacom18 and BBC Media Action on ‘Navrangi Re!’. In our mission to inspire people to take action to change the world, we partner with government, non-profits, academic institutions, and private sector.

However, this is the first time that Gates Foundation has partnered with a satellite television network in India. ‘Navrangi Re!’ is an innovative approach to engage TV viewing audiences, digital citizens and social media users on sanitation issues.”

‘Navrangi Re!’ is the story of a congested mohalla (a neighbourhood) in a town in Northern India full of real, but quirky and endearing characters. Vishwaas, the hero of this 26-episode television drama series, played by actor Aamir Ali, is a struggling TV journalist who is not able to deliver ‘breaking news’ stories and finds his job on the line.

CSRBooks.com CSRBooks.com CSRBooks.com

But in this hunt for stories, he discovers the gateway to bring about change for his Mohalla, aided by a few others.

It is entertainment all the way using an ensemble cast made up of thespian actors such as Sushmita Mukherjee, Raju Kher, Vaishnavi Dhanraj and other promising talent.

Radharani Mitra, Global Creative Advisor, BBC Media Action said, “BBC Media Action has created narrative-based interventions across the world, in partnership with public and private sector media networks that deliver a message but still entertain, and bring back viewers week after week. That’s where the power of storytelling and compelling content come in. This partnership takes ‘flush ke baad’ (after flushing) into the space of mainstream media to reach TV viewing audiences.”

Tags: Aamir AliBBC Media ActionBill & Melinda Gates FoundationCOLORS GujaratiCOLORS OdiaGlobal Creative AdvisorGroup CEO & MDMadhu KrishnaNavrangi ReRadharani MitraSudhanshu VatsSwastik ProductionsThe Bill & Melinda Gates FoundationViacom18
ShareTweetPin

India CSR Network

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium content, we invite you to subscribe it.

Related Posts

Union Budget 2022: Tax Rebates in Budget for Realty Vital for Salaried Class
More

Union Budget 2022: Tax Rebates in Budget for Realty Vital for Salaried Class

January 19, 2022
India’s Veteran journalist Vinod Dua passes away
More

India’s Veteran journalist Vinod Dua passes away

December 5, 2021
Meet a NGO Leader who digs up dirt to set right system
More

Meet a NGO Leader who digs up dirt to set right system

August 10, 2021
More

Republic or Democratic?

January 22, 2021
Brand Identity of India CSR Network
CSR

Nomination invited for India CSR Professional of the Year Awards

August 4, 2021
More

Value of Books in Life

August 4, 2021
More

Google generates its 83% of revenues from the display of ads

August 4, 2021
More

Reliance Foundation Hospital rewarding medical staff with extra pay

August 4, 2021
CSR

Covid-19: ITC’s Paperboards and Specialty Paper Business lend its support to the needy in Telangana

August 4, 2021

Popular Stories

  • Lupin Terminates 300 Staff

    Lupin Terminates 300 Staff

    0 shares
    Share 0 Tweet 0
  • What is liberalization?

    0 shares
    Share 0 Tweet 0
  • 7 Reasons Why Smartphone Can Make Your Life Easier

    0 shares
    Share 0 Tweet 0
  • QNET CSR Arm Supports Electrification Project to light up the lives of 470 villagers in Meghalaya

    0 shares
    Share 0 Tweet 0
  • MCA amends Schedule III of Companies Act on disclosure norms in financial statements and Details of Corporate Social Responsibility (CSR)

    0 shares
    Share 0 Tweet 0
India CSR Network

  • Home
  • About Us
  • Team
  • Partnership
  • Contact
  • Terms of Use
  • Subscribe

No Result
View All Result
  • Home
  • CSR
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Environment
    • Education
    • Gender Equality
    • Health
    • Skill Development
    • No Poverty
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Articles
  • Interviews
  • Events
  • BOOKS
  • More
    • Technology
    • Lifestyle
    • Case Studies
    • Knowledge
    • Social Sector Leaders
    • Social Entrepreneurship
    • Philanthropy
    • Sports
    • Gaming
  • Prime
  • Login
  • Sign Up
  • Cart

Welcome Back!

Sign In with Facebook
Sign In with Google
Sign In with Linked In
OR

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Sign Up with Facebook
Sign Up with Google
Sign Up with Linked In
OR

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In