TikTok, the leading destination for short-form mobile video, is partnering with Global Initiatives to launch the environment-themed Zero Waster challenge from November 8-10, 2019.
The Zero Waster campaign is set to mobilize TikTok’s global creative community, aiming to inspire and encourage a new generation to take action towards sustainable development.
The global campaign is one of the many initiatives under TikTok for Good, a long-term initiative launched by TikTok to underscore the platform’s commitment and contribution to promote social good.
With over 200 million users in India from the deepest pockets of the country, TikTok has been playing the role of a powerful platform to nudge the cultural consciousness of this varied community.
As per reports earlier this year, the Central Pollution Control Board of the country stated how India generates close to 26,000 tonnes of plastic waste every day, of which almost 11,000 tonnes is uncollected plastic.
Other reports also state that 80% of the daily garbage remains exposed and untreated, causing more harm than usual.
The Zero Waster campaign is another effort from the platform to address global issues and concerns that are also pertinent to India.
The Zero Waster campaign encourages participants to produce zero waste over the course of one to three days, and share those experiences on TikTok.
Some of TikTok’s popular creators will also create educational TikTok videos with examples and tips on how to lead a zero-waste lifestyle to spread awareness amongst the community.
As part of the partnership, Global Initiatives will also mobilize a global network of students from universities around the world to join this campaign, using their creative ideas to engage followers on TikTok and activate support for a sustainable future.