Launched on Independence Day 2020, Sunfeast India Run As One, India’s largest citizen-led movement aimed at Indians and Indophiles all over the world, enters its last mile achieving significant success.
With Social Impact as its core pillar, since its launch, the initiative has raised a whopping Rs. 1.18 crores in support of families impacted by the ongoing pandemic and continues to gain momentum.
Vivek Singh, Jt. MD. Procam International said, “The ongoing pandemic has hit us hard in many ways. Apart from the immediate impact on health, the consequential hindrance to economic activities has put over 140 million informal workers’ livelihoods at stake. We wanted them to know that they are not alone. As citizens we hear their plight and have come forward to lend a helping hand.”
Ali Harris Shere, Chief Operating Officer – Biscuits and Cakes, Foods Division, ITC Limited said, “It is indeed humbling to witness widespread engagement from individuals and corporates alike. The collective participation from such a large number of citizens has further demonstrated their commitment to support the vulnerable sections of society, especially during these challenging times. I am confident that the financial aid raised will go a long way in making a meaningful contribution in helping those distressed and impacted during this crisis”.
Sunfeast India Run As One is the citizen-led movement in with an incredible diaspora of celebrities, athletes, business leaders and change makers, who have pledged to participate, while encouraging fellow Indians and Indophiles across the globe to join in. This has been evident on several high-profile social media handles.
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