S M Sehgal Foundation highlights how community radio, television, digital platforms and grassroots outreach support informed rural development.
NEW DELHI (India CSR): Access to timely, accurate, and relevant information is essential for inclusive rural development. It empowers farmers to make informed decisions, adopt improved agricultural practices, access government schemes, and enhance their livelihoods.
In an interview with Doordarshan Haryana’s Kisan program, Pooja Oberoi Murada, Principal Lead, Outreach for Development at S M Sehgal Foundation, highlighted the role of communication and community media in delivering timely, reliable information to rural communities.
The discussion highlighted the need to utilize diverse communication channels, including community radio, television, digital platforms, and grassroots outreach, to ensure that credible information reaches even the most remote communities. Strengthening these communication ecosystems can support informed decision-making, build resilience, and contribute to sustainable rural development.
Watch the full interview here:
Soochna Se Samriddhi | Program Kisan EP 5 | DD Haryana | S M Sehgal Foundation
Community Radio Connect FM 107.8
As part of this effort, Community Radio Connect FM 107.8, an initiative of S M Sehgal Foundation, serves as an effective last-mile communication platform. Established in 2012, the station reaches more than 300 villages across Alwar and Deeg districts in Rajasthan and Nuh (Mewat) district in Haryana, delivering trusted information on agriculture, water management, health, education, financial literacy, and government programmes, while amplifying local voices and strengthening community engagement.
About S M Sehgal Foundation
S M Sehgal Foundation is a registered public charitable trust that has been working since 1999 to improve the quality of life of rural communities across India. The Foundation has a skilled and dedicated team that creates sustainable programs to address rural India’s most pressing needs: Sehgal Foundation has five main program areas: Water Management, Agriculture Development, Local Participation and Sustainability, Transform Lives one school at a time, and Outreach for Development. . These programs are supported by a skilled research team that engages in participatory research, impact assessment, and interactive dialogues to determine informed actions to achieve sustainable results. supported by research, impact assessment, and community engagement.
(India CSR)
