NEW DELHI: ServicePlan India, one of the leading creative agencies of the country, has been honored with the prestigious Pencil D&AD Awards 2017 for their Truth Unveiled campaign under the category of Impact Diversity & Equality.
On behalf of the aid organization IPRAS Women for Women, Serviceplan India along with ServicePlan Health launched Truth Unveiled – an acid victim awareness campaign that was done along on International Women’s Day. The campaign highlighted the plight of acid attack women victims and the challenges they face thereafter.
It also encouraged a global dialogue about the tragic effect acid attacks can have on the lives of ordinary people, and even succeeded in making the government aware of the plight of acid attack victims, which demonstrates the transformative potential when creativity is utilized for the greater good.
To create a national, eye-opening impact that forced India to face the truth, an unavoidable and far-reaching platform was needed. Serviceplan found this platform in NewsX, India’s leading English news network, where they were able to reach more than 100 million viewers. We collaborated with Asma, a brave woman who was tragically scarred in an acid attack as a young girl.
Jaya Prasad, General Manager, Serviceplan, said “We are humbled to be associated with IPRAS Women for Women charity programme supported by female plastic surgeons who use plastic surgery to help restore the physical integrity and therefore the dignity of women affected by these injuries.”
D&AD Awards nurtures outstanding work in the design and advertising industry each year with its international creative awards. A D&AD Pencil is recognized the world over as a shining symbol of the very highest creative achievement.