MUMBAI: State Bank of India (SBI) launched a unique ‘Green Reward Points’ programme to onboard its YONO customers in the Sustainability journey, which has been one of the core values of the bank for the past few years. Under this programme, SBI inspire customers with pledge of earned ‘Green Reward Points’ to a pool created as ‘YONO SBI Green Fund’ which is managed by SBI Foundation. The bank through ‘YONO SBI Green Fund’ will initiate environment conservation activities through various programs.
SBI customer will now earn ‘Green Reward points’ through transactions on YONO and they would be given an option to pledge these points to ‘YONO SBI Green Fund’. Customers earning Rewardz points through non-YONO transaction channels like mobile & internet banking will be given an option to convert it into ‘Green Reward points’ which on conversion can be pledged to the fund.
All the customers pledging their points to the fund will be awarded with a ‘Green e-Certificate’ as a token of appreciation towards their support for this initiative.
SBI on the other hand has also committed to convert lapsed ‘Green Reward Points’ of customers by informing them for environment conservation through YONO SBI Green Fund. SBI customers can earn upto 200 Green Reward points on each eligible service provided by the bank.
Speaking on this occasion, Rajnish Kumar, Chairman, SBI said, “With a pledge to conserve the environment, we invite all our customers to partner with us in promoting sustainability. The act to pledge, Green Reward points for YONO SBI Green Fund is a testimony to the commitment of our customers towards maintaining an ecological balance in the society. We would like to congratulate and appreciate our SBI patrons for joining us in the green journey”.
SBI has committed to use YONO SBI Green Fund for planting of trees, constructing of bio toilets, initiating “Conserve Water Campaign” along with setting up RO Plants in cities facing drinking water crisis, creating awareness about avoidance of single use plastic among customers and encourage usage of solar energy across the country.
To make this a wide-scale programme, SBI will proactively communicate with its customers through various channels of communication to come forward and pledge Green Reward points for the initiative.
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