The initiative will utilize non-authoritarian creative techniques in the schools, using art and cinema to make children’s health education real, innovative and participatory
INDIACSR News Network
MUMBAI: In the week following Children’s Day celebrations in India, Sanofi India Limited joined hands with PVR Nest (the social program and registered foundation of India’s largest film entertainment company PVR Limited) for its ‘Healthy children, happy children’ initiative to launch India’s largest student-led campaign on children’s health.
The largest in its outreach and scope so far, the program titled CineArt ‘Healthy children, happy children’will bring together leading Indian pediatricians, with NGOs and artists in the field of creative learning, to mentor 2,00,000 school children from 200 schools (an equal mix between Public/Privately held schools and NGO/ Community schools) in 4 cities—Mumbai, Delhi, Chennai, and Hyderabad, on critical aspects of children’s health.
Schools provide the most ideal platform to raise awareness, train teachers and students, and through them-parents and community members, on important issues pertaining to health–disease prevention and health awareness. By utilizing non-authoritarian and creative techniques in schools using art and cinema, the program endeavors to make children’s health education real, innovative and participatory.
600 health workshops using experiential learning methodologies like puppetry, theatre, storytelling and capacity building exercises, will be tapped to sensitize children on relevant health topics like hygiene, environment, play and exercise, disability and discrimination, vaccination, ergonomics, among others.