Continued partnership with CRF Women on Wheels aims to improve roadside support, rider preparedness, vehicle health awareness, and skill development
BENGALURU (India CSR): ReadyAssist, India’s leading vehicle roadside assistance and mobility solutions company, has continued its partnership with CRF Women on Wheels, one of India’s largest women riders communities, for the second consecutive year to strengthen support systems for women motorcyclists across the country.The continued collaboration reflects a shared commitment towards creating a safer, more inclusive, and empowering riding ecosystem for women through a combination of roadside assistance, rider education, safety awareness programmes, vehicle health initiatives, and community-driven engagement.
Over the years, CRF Women on Wheels has built a strong nationwide community of women riders from multiple states, bringing together individuals from diverse professions, backgrounds, and age groups who share a passion for motorcycling and adventure. The community is helping redefine conventional perceptions around riding by demonstrating that age is no barrier to exploration, confidence, and personal achievement. Its members include women ranging from their early twenties to riders in their sixties, many of whom have gone on to achieve remarkable riding milestones and set national records.
The community has successfully undertaken several notable expeditions and long-distance rides across India and beyond, establishing new benchmarks for women-led motorcycling journeys. Among the many inspiring stories is that of a 54-year-old rider who completed the challenging journey from Bengaluru to Bhutan, accompanied by her 76-year-old mother. Such achievements exemplify the spirit of resilience, adventure, and determination that CRF Women on Wheels continues to foster among women riders.
Beyond expeditions, the community has played an important role in encouraging women to participate in solo rides, group expeditions, off-road adventures, technical riding programmes, and rider development initiatives. Through these efforts, CRF Women on Wheels has emerged as a platform that not only promotes motorcycling but also builds confidence, capability, and independence among women riders.
As part of the partnership, ReadyAssist will continue to provide nationwide roadside assistance and emergency support services during rides and expeditions. Building on a long-standing association with the community, ReadyAssist has also supported and will remain actively involved in initiatives beyond the road, including rider safety workshops, training sessions for new riders, vehicle health check-up camps, riding preparedness programmes, and awareness campaigns focused on safe and responsible motorcycling. Through these ongoing efforts, the collaboration aims to ensure that women riders are supported not only when assistance is required but also through preventive education and skill development that enhance overall riding confidence.
Speaking on the partnership, Vimal Singh SV, Founder & CEO, ReadyAssist, said, “At ReadyAssist, supporting riding communities has always been one of our key commitments, not only because of the passion they bring to motorcycling but also because of the value they create for the broader economy and local ecosystems. Every ride supports a wide network of businesses and livelihoods, from vehicle service providers and fuel stations to roadside eateries, local enterprises, tourism operators, and community-led initiatives. Riders often help bring visibility to lesser-known destinations while contributing to safer and more connected road networks.
CRF Women on Wheels has built an exceptional community that is inspiring women across generations to embrace riding with confidence and purpose. Their efforts are helping redefine the motorcycling landscape in India by encouraging more women to explore, learn, and participate in the riding culture. Our continued partnership goes beyond providing reliable roadside assistance. It is about contributing to a larger ecosystem that promotes rider safety, preparedness, skill development, and confidence, ensuring that women riders feel supported both on and off the road.”
Fais.N, Founder, CRF Women on Wheels, added, “CRF Women on Wheels was founded with the vision of creating a supportive platform where women could explore motorcycling, adventure, and personal growth without limitations. Over the years, we have witnessed women from different age groups and backgrounds achieve extraordinary milestones through riding. Our continued association with ReadyAssist strengthens this mission by providing our riders with access to dependable support, safety-focused initiatives, and the confidence to undertake journeys that push boundaries and inspire others.”
ReadyAssist is a pioneering Indian AutoTech company offering AI-powered, tech-enabled vehicle lifecycle management solutions that deliver reliability, transparency, and customer delight. With 11,000+ skilled technicians and 6,500+ tow trucks across 19,100+ pin codes, managed through advanced in-house deep-tech systems, ReadyAssist ensures seamless mobility support for individuals, businesses, and fleets across India.
CRF Women on Wheels is one of India’s largest and most active women riders communities dedicated to promoting motorcycling, adventure travel, rider development, and empowerment for women. The community brings together riders from across the country and actively conducts expeditions, training programmes, off-road experiences, safety initiatives, and community-led activities designed to encourage more women to ride with confidence and independence.–
