Pernod Ricard has a 2030 Sustainability & Responsibility roadmap that supports the United Nations Sustainable Development Goals (SDGs)
By Rusen Kumar
Pernod Ricard India is taking a major step to combat climate change and reduce waste with its #OneForOurPlanet initiative. The goal is to remove permanent mono-cartons from the packaging of all Pernod Ricard brands by 2030, in order to achieve zero waste to landfill contribution. The company is also working to optimize natural resources, reduce carbon emissions, and create water positivity in the production and distribution of its products. Pernod Ricard is committed to sustainability and is actively working to reduce the environmental impact of its business practices.
Yashika Singh, Executive Vice President-Corporate Affairs, Communications and S&R, Pernod Ricard Indiais discussing Pernod Ricard India’s overall commitment to reducing the environmental impact of packaging and waste generation across its value chain.
Q1. What is the #OneForOurPlanet initiative about?
A1. The #OneForOurPlanet initiative is focused on combating climate change by minimizing waste and optimizing natural resources in the production and distribution of Pernod Ricard products. The goal is to achieve zero waste to landfill contribution for permanent mono-cartons by 2030, with the aim of removing 100% of these cartons from the packaging of Pernod Ricard brands. The initiative aims to be sustainable and responsible at every stage, from grain to glass, and to respond to global ecological challenges.
Q2. How is the rollout of this initiative going, and have there been any challenges?
A2. The rollout of this initiative has included pilot projects to test consumer acceptance of the removal of permanent mono-cartons. In May 2022, Pernod Ricard decided to integrate the initiative into the business in a phased manner. One challenge has been addressing the assumptions that exist about packaging in the alco-bev industry, as consumers often associate mono-cartons with luxury and premiumness. Pernod Ricard aims to complete the removal of mono-cartons by June 2023, and has invited other industry peers and partners to join the initiative.
Q3. How is Pernod Ricard ensuring that consumers are aware of and accepting of this change?
A3. Pernod Ricard is using innovative ways to offer convenience to consumers and build awareness of the #OneForOurPlanet initiative, such as recycled and recyclable neck tags with QR codes that redirect consumers to a micro-site about the initiative. The company is also using new-age communication channels and an integrated approach to raise awareness about the positive impact of the initiative. The goal is to encourage consumers to make eco-conscious purchase decisions and to become champions of the cause.
Q4. What is the environmental impact that Pernod Ricard aims to create with #OneForOurPlanet?
A4. The #OneForOurPlanet initiative aims to generate a holistic environmental impact, including reducing carbon emissions by 7310 tonnes per year, saving 2.5 lakhs of trees per year, and reducing waste-to-landfill by 18745 tonnes. The goal is to reduce cumulative packaging emissions by over 75,000 tonnes by 2030. The initiative is also a step towards Pernod Ricard’s strong carbon agenda, which aims to reduce environmental impacts and support the transition to a low-carbon economy.
Q5. What kind of impact does the #OneForOurPlanet initiative have on the manufacturing supply chain?
A5. The #OneForOurPlanet initiative aims to optimize and preserve natural resources in the production and distribution of Pernod Ricard products, and to minimize waste at every step. By eliminating permanent mono-cartons, Pernod Ricard is able to maximize storage space and increase productivity and efficiency. The company is also able to reduce operational waste by eliminating inks for online printing of batch codes, manufacturing dates, and other non-value-add packaging, which requires further recycling.
Q6. How does Pernod Ricard plan to continue driving its sustainability agenda beyond the #OneForOurPlanet initiative?
A6. Pernod Ricard has a 2030 Sustainability & Responsibility roadmap that supports the United Nations Sustainable Development Goals (SDGs). The roadmap is based on four pillars: Nurturing Terroir, Valuing People, Circular Making, and Responsible Hosting. These pillars address all aspects of the company’s business, from grain to glass.
Nurturing Terroir focuses on nurturing and preserving the biodiversity of the lands where Pernod Ricard products are grown, and responding to the challenges of climate change to ensure the quality of ingredients. Valuing People promotes diversity and inclusion throughout the business and supply chain, and nurtures long-standing relationships with farmers, bartenders, and others.
Responsible Hosting promotes responsible social interactions and encourages the responsible enjoyment of Pernod Ricard brands. Circular Making aims to minimize waste and optimize natural resources in the production and distribution of Pernod Ricard products. The company is also committed to operating on 100% renewable electricity by 2025, and four of its units are certified as ‘Zero Waste to Landfill.’
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