The skincare and beauty ritual brand introduces its new hair care range, unveiled by brand face SanayaShiva.
NEW DELHI: Param Amrit, a skincare and beauty ritual brand rooted in Mantra Aushadhi and inspired by India’s traditional beauty practices, has announced the launch of its SHAIVRA Hair Ritual Kit, marking its entry into the hair care category.
The SHAIVRA Hair Ritual Kit was officially launched at Uttarakhand Style Week, where the range was unveiled by SanayaShiva, Mumbai-based actor and brand face of Param Amrit.
Inspired by India’s traditional hair care practices and the wisdom of Ayurveda, the SHAIVRA Hair Ritual Kit has been thoughtfully crafted with carefully selected botanical ingredients to support scalp health, strengthen hair, and restore natural balance. The range reflects Param Amrit’s vision of bringing age-old beauty rituals into modern lifestyles through purity, mindful preparation, and handcrafted care.
Param Amrit has built its identity around Mantra Aushadhi, an ancient practice where herbs and natural ingredients are prepared in a spiritually mindful environment with sacred chanting. This philosophy reflects the brand’s belief that beauty is connected not only with outer care, but also with purity, intention, balance, and inner harmony.
Speaking at the launch, SanayaShiva, brand face of Param Amrit, said,“It is a privilege to be associated with Param Amrit, a brand that beautifully brings together beauty, purity, and India’s sacred ritual traditions. SHAIVRA Hair Ritual Kit is not just about hair care; it is about reconnecting with mindful beauty rituals, inner balance, and the natural wisdom that has been part of our culture for generations.”
The brand first came into the spotlight when its inaugural collection was unveiled by Padma Shri Kailash Kher at a launch event in New Delhi. The celebrated singer, who is also the elder brother of Param Amrit’s founder Dr. Nutan Kher, appreciated the vision of reviving India’s ancient traditions through authentic, mantra-infused beauty formulations.
Prior to the introduction of SHAIVRA, Param Amrit introduced revered formulations such as Ghritamrit and Kumkum Aadi Oil, along with its range of handmade soaps that reflect the brand’s focus on purity, authenticity, and ritualistic preparation.
Speaking about the launch, Dr. Nutan Kher, Founder of Param Amrit, said,“Param Amrit was created with the vision of bringing back the sacred wisdom of India’s traditional beauty rituals into everyday life. With the launch of SHAIVRA Hair Ritual Kit, we are extending that philosophy to hair care by drawing from ancient herbs, traditional preparations, and spiritually mindful practices that nurture both outer beauty and inner balance.”
Yogesh Thakur, Co-Founder of Param Amrit, added,“SHAIVRA reflects our ongoing journey to revive India’s timeless beauty rituals. In India’s traditional care practices, hair care has always been deeply connected with nourishment, balance, and overall wellbeing. Through the SHAIVRA Hair Ritual Kit, we aim to bring these ancient practices to modern lifestyles while preserving their authenticity, purity, and essence.”
The name SHAIVRA draws inspiration from the divine energy of Lord Shiva, symbolising purity, strength, and transformation. With the launch of the SHAIVRA Hair Ritual Kit, Param Amrit continues its mission of reconnecting people with India’s ancient traditions of beauty, balance, and conscious living.
About Param Amrit
Param Amrit is a skincare and beauty ritual brand rooted in Mantra Aushadhi, India’s sacred tradition of mindful preparation through mantra, purity, and intention. Founded by Dr. Nutan Kher, the brand creates carefully crafted formulations inspired by ancient beauty rituals, natural ingredients, and the wisdom of Ayurveda.
At Param Amrit, every creation is guided by purity, devotion, and spiritual craftsmanship. Its portfolio includes Ghritamrit, Kumkum Aadi Oil, handmade soaps, and the newly launched SHAIVRA Hair Ritual Kit.
Through its offerings, Param Amrit aims to bring India’s timeless beauty rituals into modern lifestyles while preserving their authenticity, essence, and sacred connection with balance and inner harmony.
