HYDERABAD (India CSR): Odomos – India’s most preferred personal application mosquito repellent brand from the House of Dabur, celebrated the yearly Suraksha Bandhan campaign. The initiative involved the distribution of protective solutions infused into the rakhis along with free samples of its trusted mosquito repellent to students, reminding them of the importance of safeguarding against mosquito-borne diseases such as dengue, malaria, and chikungunya. This effort was further strengthened by raising awareness among school children and staff on effective prevention measures for these diseases.
During the school visits, representatives from Odomos engaged directly with students, discussing the risks posed by mosquito-borne diseases through interactive Q&As and playful activities. These activities were carefully designed to educate children on the importance of using mosquito repellent as a preventive measure.
The students enthusiastically received their Odomos samples, followed by a fun activity where they tied Odomos #SurakshaBandhan rakhis to one another, symbolizing a promise to protect themselves and those around them from these harmful diseases. This gesture emphasized the value of extending the promise of protection, not just from brothers, but from one sibling to another, against dangerous diseases.
As of August 2024, India has reported over 32,000 cases of malaria and more than 3,200 cases of dengue. In India nearly 40 million people get infected with diseases spread by mosquitoes each year. These figures emphasize the urgent need for awareness and prevention, especially among vulnerable groups such as schoolchildren.
Odomos’ latest initiative promotes protection against mosquito-borne diseases through student outreach and heartwarming sibling stories.
