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Home Short Story

Odisha: Super Power Retailer Programme Empowers Over 14,000 Retailers

NSDC emphasized the importance of upskilling retailers to keep pace with technological advancements.

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MUMBAI (India CSR): Coca-Cola India, in collaboration with the National Skill Development Corporation (NSDC) under the Ministry of Skill Development & Entrepreneurship (MSDE), has transformed the retail landscape in Odisha through the Super Power Retailer Programme. Launched by Dharmendra Pradhan on October 15, 2023, this initiative has empowered over 14,000 retailers, including women, in just seven months.

NSDC emphasized the importance of upskilling retailers to keep pace with technological advancements. He highlighted that the partnership with Coca-Cola India equips retailers with the knowledge needed to expand their businesses and enhance consumer experiences, thereby strengthening India’s economy.

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