Dehradun: Nestlé India in collaboration with Gati Foundation, a Dehradun based environmental action and advocacy group launched a project in Dehradun and Mussoorie for effectively managing post-consumer plastic waste.
A mobile van named, Plastic Express will travel around these shops collecting MAGGI wrappers and other dry plastic waste from “MAGGI points” on the Dehradun- Mussoorie highway . The dry waste which is collected will be disposed responsibly by Nestlé India. Working towards the ambition that no plastic waste should end up discarded in the environment, this year-long project aims at engaging around 200 ‘MAGGI Points’ in the hill towns for collecting and disposing plastic waste responsibly.
Sanjay Khajuria, Director – Corporate Affairs, Nestlé India said, “We believe that tackling the issue of plastic waste requires a collective approach. Through this project we will be working with stakeholders who will properly collect, segregate and dispose Multilayered plastics (MLP) to the end of its life. We are happy to collaborate with Gati Foundation to help us progress towards the journey of managing plastic waste effectively”.
Anoop Nautiyal, Founder, Gati Foundation said, “While this collaboration is a step towards reducing plastic waste by engaging with outlets, it is equally important to drive awareness among consumers for effective collection and segregation of used plastic packaging. We hope that we will be able to collectively make a significant difference in plastic waste management over the next few years”.
Nestlé India initiated the 2 Minute Safaai Ke Naam’ (2 minutes for cleanliness) in Dehradun and Mussoorie last year. In the second phase of this Project, Nestlé India is working with Mussoorie Nagar Palika Parishad (MNPP) and RECITY Network by implementing an integrated plastic waste management system in Mussoorie.