National Life Group, a Vermont-based insurance company, announced on May 22, 2023 that it has signed a multi-year sponsorship agreement with the National Hockey League’s (NHL) Dallas Stars. The agreement makes National Life the Stars’ first national sponsor.
National Life Group Announces First National Sponsorship with NHL’s Dallas Stars
The sponsorship agreement will include a variety of elements, including:
- National Life branding on the Stars’ home arena, the American Airlines Center
- National Life advertising on the Stars’ in-arena scoreboard and LED ribbon boards
- National Life presenting sponsorship of the Stars’ pregame show and postgame show
- National Life co-branding opportunities with the Stars’ community outreach programs
Benefits of the Sponsorship Agreement
The sponsorship agreement is a major coup for National Life, as it will give the company significant exposure to a national audience. The agreement will also help National Life to connect with its target audience of hockey fans.
In addition, the sponsorship agreement will provide National Life with a number of other benefits, including:
- Increased brand awareness
- Enhanced customer loyalty
- Increased sales leads
- Positive media exposure
Conclusion
The sponsorship agreement between National Life and the Dallas Stars is a major win for both parties. The agreement will provide National Life with a number of benefits, including increased brand awareness, enhanced customer loyalty, increased sales leads, and positive media exposure. The agreement is also a positive development for the NHL, as it demonstrates the league’s growing popularity.thumb_upthumb_down
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