BENGALURU (India CSR): Mahindra & Mahindra Ltd (M&M), a frontrunner in India’s SUV market, has partnered with ABB Robotics to incorporate the groundbreaking PixelPaint technology into its upcoming electric vehicle (EV) line. This collaboration marks M&M as the first OEM in India to utilize such advanced tech for painting contrasting roofs and pillars, signaling a significant leap in automotive paint capabilities.
ABB’s PixelPaint, distinguished by its precision and efficiency, operates like an inkjet printer and is slated for serial production in 2025. Joerg Reger, Managing Director at ABB Robotics Automotive Business Line, highlights that “PixelPaint allows for the application of both large areas of color and intricate details without manual intervention, streamlining the paint process significantly.”
The technology employs a robotic paint head equipped with over 1,000 individually controlled nozzles, ensuring flawless paint application without overspray. This innovation not only enhances the aesthetic appeal with custom finishes but also aligns with sustainable practices by eliminating waste.
As the demand for personalized vehicle features escalates, Mahindra’s adoption of PixelPaint positions its EV offerings within the luxury segment, promising a unique blend of style, efficiency, and environmental responsibility.
(India CSR)
