MUMBAI: Magma Fincorp Limited a Mumbai-based asset finance company today announced that the company’s CSR programme ‘Magma Highway Heroes’, which provides road safety and petroleum conservation training to truck drivers at Transportnagars has entered the Limca Book of Records.
The programme, managed by the Group’s CSR trust – Magma Foundation, has received the distinction of the largest ever training program for truckers on road safety.
“Magma Highway Heroes has been instrumental in providing road safety and petrol conservation education to 1,53,068 truck drivers across 310 locations in 14 states between 11 December 2014 to 27 March 2019” the LIMCA Book said. Petroleum Conservation Research Association (PCRA) is the training partner for this programme.
Kaushik Sinha, Vice President – CSR, Magma Fincorp Ltd said, “We are proud and humbled to have achieved this feat. We thank Limca Book of Records for recognizing the hard work by the team at Magma which focuses on making a difference to the society. It is an inspiring and motivating initiative which was conceptualized to help the trucker community which is a part of the Magma ecosystem and we are very pleased with this recognition. In FY21 we plan to widen the reach of this program and add more beneficiaries.”
Magma believes in reaching out to people through projects that build a direct yet personal connect with their audience. Magma Foundation also undertakes other initiatives like scholarship programs, health camps, mid-day meal programs and local level initiatives for the upliftment of the community, company said.
