India CSR News Network
MUMBAI: On the occasion of World Environment Day, Kellogg released its annual global Corporate Responsibility report, “Nourishing Families So They Can Flourish and Thrive,” that provides a transparent and comprehensive accounting of Kellogg’s progress, challenges and future direction in four key areas: environment, marketplace, workplace and community.
The report has been prepared using the Global Reporting Initiative (GRI) Standards and Food Processing Sector Standards introduced in October 2016. The following is an overview of some of Kellogg India’s initiatives as it relates to Corporate Responsibility.
Supporting Health And Well-Being
In order to help physicians in India to have more meaningful conversations with their patients about the role nutrition plays in overall health, Kellogg India provided information on the importance of breakfast to more than 3,000 physicians. The company also partnered with the Indian Dietetic Association on continuing nutrition education programs on the role of cereal fiber in health and disease prevention that reached more than 2,000 nutritionists, dieticians and students at key scientific conferences.
In emerging markets, especially in Asia Pacific, the smaller, “sachet” packages help improve access to affordable foods in areas where food security is a challenge. In India, Kellogg therefore offers a range of its products in sachets. The company also regularly introduces new foods to respond to people’s increasing interest in positive nutrition.
Marketing Responsibly
In addition to following all local labeling requirements when sharing information about their foods, the company also adheres to the high, uniform standards detailed in the Worldwide Marketing and Communication Guidelines. These Guidelines are augmented by 20 global, regional and country-specific pledges they have taken to responsibly market to children, including in India.
Employee Volunteerism
On World Food Day 2016, thousands of Kellogg employees in nearly 30 countries stepped up to fight hunger in a big way – volunteering at local school breakfast programs and food banks, and organizing food collection drives that benefitted more than 55 food banks globally.
The other side of the company’s commitments looks at conserving natural resources by implementing programs to reduce water, energy and waste across the business;
Biomass Boilers, India
In 2015, the company installed two biomass boilers at the Indian production facilities, which use bio-fuel derived from agricultural waste, which is more efficient, reduces waste and water usage at the plant and produces virtually no emissions as bio-fuels are carbon neutral.
Reducing Energy Use
In their plants across the region they have implemented a range of programs to conserve energy including installing energy efficient LED light fixtures in India
Reducing Water Use
While all Kellogg manufacturing facilities have established water-efficiency goals and are implementing water-saving initiatives, they are also paying especially close attention to water use in the locations with the highest water risk which includes India.
Reducing Waste
In 2016, the company saw solid progress against their waste reduction goals. Within their facilities, 12 plants reduced their waste to landfill by more than 20 percent which also includes India.
