Renowned actress will be featured across international brand campaigns and storytelling spanning film, print, and digital platforms
NEW DELHI (India CSR): JW Marriott, part of Marriott Bonvoy’s global portfolio, has appointed Aishwarya Rai Bachchan as its Global Brand Ambassador. The collaboration will strengthen the brand’s global “Stay in the Moment” platform, which promotes mindful luxury, holistic well-being, and meaningful travel experiences.
Aishwarya Rai Bachchan will represent JW Marriott across international brand campaigns, including film, print, digital storytelling, and curated luxury experiences in India and select global markets. The brand said her global stature, warmth, authenticity, and strong connection with Indian culture make her a natural choice to express JW Marriott’s philosophy of intentional luxury.
Bruce Rohr, Vice President and Global Brand Leader, JW Marriott, said Aishwarya reflects the way today’s luxury travelers seek to travel — with purpose, connection, and presence. Aishwarya said travel has always been important in her personal and professional life, adding that the most meaningful experiences are often quiet moments of awareness and connection.
JW Marriott operates more than 130 properties worldwide. India remains a strategic market for Marriott International, driven by rising domestic luxury travel and fast-growing outbound Indian travelers. The partnership highlights India’s growing influence in global luxury hospitality.
