Learn how iGaming revenue share affiliate programs work, including commission calculations, tracking, negative carryover, payment terms, conversions and partner selection.
iGaming affiliate marketing provides you with several options to monetize your traffic. The most widespread model is revenue share. A revenue share model is unlike a CPA model in one crucial aspect. In contrast to receiving your payout just once, with a revenue share you will get a certain percentage of the referred player’s revenue. This may sound pretty appealing, but first of all, you should learn the ins and outs of such a model. The percentage, payment terms, tracking, player activities and program terms will influence your profitability in the long run.
What Is a Revenue Share Model?
Revenue share means getting a percentage of the referred player’s income. In other words, you refer a user to an operator using your affiliate link. He registers and becomes active. Next, the operator calculates his revenue. And you get your share depending on the previously agreed upon percentage. The formula used for calculating varies from program to program. So you should be aware of that and pay attention to the terms of service.
Sometimes, the programs may make their own calculations regarding bonuses, fees and even inactive players.
The Benefits of the Revenue Share Model for Affiliates
Affiliates can earn from the revenue share in the long term.
In the CPA model, you typically get paid once the necessary user actions have been completed. The revenue share payments will be continued even when the user remains active. The model is suitable for those who manage to attract devoted players.
It is also good for web sites with stable traffic from organic sources. The user does not have to concentrate solely on short-term conversions and can try building a portfolio of referred users earning in the process of working. Nevertheless, the results may differ. It is not guaranteed that all referred players will have the same worth for you.
Compare different revenue share offers
Do not base your decision on the fact that some program offers a higher percentage. A higher figure doesn’t necessarily mean a more beneficial program. You have to find out what formula is used to calculate the net revenue. Also, you have to pay attention to the payment schedule, minimum payout amount, and negative balance policy. When selecting a revshare programs for IGaming you have to compare the whole system and not only the percentage mentioned in the offer.
You have also to consider the quality of the operator. The program may have an attractive commission percentage, yet a low conversion rate can significantly decrease your profits.
Review the Tracking System.
Tracking is important in any affiliate program.
This is especially true when working on the revenue share basis as your income will be generated for a longer period of time. You will need a system to track clicks, registration, deposit and traffic generation. A good dashboard could help you keep an eye on the numbers. You will need to see how profitable your traffic is. You also need to review how the program deals with delayed conversions.
The user can click on the link today but register tomorrow. Good tracking could ensure that you still get proper credits.
Review the Program Terms
Always read the terms before you start using the program.
Never miss this step. You have to know how the program deals with commission calculation, payment schedule and account status. Find out whether there is negative carryover. Some programs will allow negative balance for next month, while others will reset it. This can make all the difference in your earnings. You will also want to see whether there are regional restrictions.
Make sure that the program accepts your targeted traffic. The rules regarding traffic can be different as well.
Choose a Reliable Affiliate Partner
A good affiliate partner would have more to offer than a commission rate.
Reliable tracking, efficient communication, beneficial creatives, and regular payments are important factors too. You need to do some research before joining the program. For instance, 1xPartners is an affiliate partnership program. Just like any other program, you need to consider its terms, available markets, commissions and traffic policy before promotion.
You also need to check the support service. A good affiliate support service may be helpful in case of problems with tracking, payments, or campaigns.
Good communication is always vital.
Choose the Correct Form of Communication Considering the Target Audience
Your audience matters when choosing an affiliate program. Do not choose an offer just because of high commission rates. Think about your user needs. Consider location, interests and the intent of search of your audience.
For example, if people search for a comparison of gaming platforms, create a useful post that will help your audience compare them. If they search for information about payments, provide all possible ways. Useful posts may increase trust and conversions. You should put the affiliate links naturally into useful posts. Avoid putting them everywhere.
Watch Your Performance
Revenue share takes time. It is important to monitor your performance. Consider registrations, active users, deposits, and revenue you have earned. Compare your numbers for various pages and traffic sources.
It may turn out that a certain page generates more quality visitors than another one. Make the necessary adjustments based on the information. Experiment with calls to actions. Improve landing pages. Update ineffective content. Do not make assumptions. Instead, use information from your performance statistics.
Conclusion
The revenue share can help you get great opportunities in affiliate marketing for iGaming. However, you should choose the affiliate program properly. It is important to know the commission, tracking system, and other conditions of the program.
Additionally, you should think about how appropriate the offer is for your visitors. You shouldn’t look only for the best percentage. Take into account stability and conversion rate. With the proper choice, you will have a stable affiliate marketing program.
