Mumbai – Sports nutrition supplement provider HealthXP and not-for-profit organisation CRY Foundation have come together to fight menace of rising malnutrition among the Indian children, a company release said.
The company will be donating INR 10 for every HealthXP product sold to contribute towards child nutrition, Girish Joshi, co-founder and managing director said.
The money will be used to fund a malnutrition project which will be implemented and supervised by the CRY Foundation.
“One in every 3 children is malnourished in India, the release said. Over 97 million children in the country are anaemic and undernourished out of the 500 million children,” the release said quoting Joshi.
The deficiency of micro-nutrients like iron, iodine, vitamin A, folate and zinc results in malnutrition and could lead to permanent disabilities.
“Being in the health segment, the brand is trying to reach the maximum number of children who are in need of better nourishment,” Joshi said.