BENGALURU (India CSR): Coca-Cola India Southwest Asia (INSWA) Operating Unit (OU) announced the appointment of Greishma Singh as the new Vice President of Marketing, effective September 1, 2024. Singh, who currently serves as the Vice President of Customer and Commercial Leadership (C&CL) for the INSWA OU, will succeed Arnab Roy, who has been promoted to Global Category President for Coca-Cola Trademark.
Leadership Transition and Vision
Greishma Singh brings over 15 years of extensive experience within The Coca-Cola Company, having held various high-impact roles in Marketing, Strategy, and C&CL across Australia and India. Her leadership has been marked by significant achievements, particularly in driving key commercial initiatives and forging strong partnerships with customers.
“Greishma has consistently demonstrated a collaborative and inspirational leadership style, making her a key figure in our organization’s success,” said Sanket Ray, President of Coca-Cola India Southwest Asia. “We are excited to see her bring this same energy and vision to our Marketing function as she steps into her new role.”
Career Highlights and Achievements
Singh’s tenure at Coca-Cola has been marked by a series of escalating responsibilities and accomplishments. In her most recent role as Vice President of C&CL, she played a pivotal role in enabling Coca-Cola India to achieve revenue leverage while maintaining affordable price points. Her leadership was instrumental in ramping up distribution to record levels and establishing a competitive advantage in emerging offline and online channels.
Prior to her contributions in India, Singh was a key player in the South Pacific Business Unit, where she held various marketing roles. She delivered strong outcomes for brands like Glaceau, Vitaminwater, and Powerade, before transitioning into the strategy function. In this capacity, she led the Strategy & Insights team and was responsible for defining and implementing the long-term growth strategy for the Coca-Cola system in Australia.
Educational Background and Personal Life
Greishma Singh holds an MBA from the Indian School of Business, Hyderabad, and a bachelor’s degree from Colorado College. Her strong grounding in entrepreneurial accountability and passion for fostering high-performing teams have been evident throughout her career.
In her new role as Vice President of Marketing for Coca-Cola India Southwest Asia, Singh will continue to be based in India, where she lives with her family.
This leadership change marks an exciting new chapter for Coca-Cola India Southwest Asia as the company continues to innovate and drive growth under Singh’s marketing expertise.
(India CSR)
