Finolex Industries supports warkaris during Ashadi Palakhi Procession

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The company donate 56000 bags, prashad along with the religious books. Also organizes free medical camps

India CSR News Network

PUNE: The Palakhi (Palanquin) Procession of Sant Dnyaneshwar Maharaj from Alandi and that of Sant Tukaram Maharaj from Dehu leaves amidst the sounds of cymbals, mridangas and chants of Vitthal for Pandharpur.

Every year, Finolex Industries Limited (FIL) makes a notable contribution during the palakhi procession. This year, FIL gave away a total of 56,000 strong and durable bags for the assisting the long and arduous journey of the pilgrims. We will also be distributing nutritious rajgira ladoos to the warkaris at various stages of their journey. They will help to boost their energy and keep them in high spirits.

On this special occasion, Nitin Kulkarni, President, Sales and Marketing, Finolex Industries Ltd. said, “Finolex Industries has been close to the people at grassroots level. We take pride in the diversity of India and its various festival. We have always come out openly to support the people and their various celebrations. Over the years, we have developed a special relationship with the warkaris.”

He further added, “Through this association with Palakhi yatra, we try and do our bit of giving back to the society and the people who have trusted our brand. This also enables us to reach to a larger audience together on a same platform. This year we are also going to be the sole sponsor of the All India Radio (AIR) commentary of the procession. The AIR studio will actually be in the van going along the route with the pilgrims. This way the listeners will get on the spot commentary of the wari.”

Medical camps have been organized at various points along the route. Teams of doctors from Sassoon General Hospital, Pune will cater to the medical needs of the warkaris. In addition, we have deployed a medical van which will be operating on the entire wari route, to provide other medical treatment for fever, dehydration, weakness, allergies, indigestion etc.

FIL has also partnered with ISKCON, Pune to distribute food and water to the Warkaris. FIL is also assisting the Pandharpur Police & Nagarpalika by putting up directions and public awareness boards.  In addition, 50,000 Haripaath (shloka books) will be given to the warkari. Finolex will also be felicitating the police officials with mementos for their exemplary work during the waari.

Warkaris participate from different parts of Maharashtra viz. Marathwada, Khandesh, Vidarbha, Western Maharashtra, Konkan, Mumbai and Nashik. Finolex takes keen interest in reaching out to the community at large during religious and social gatherings thus fostering a spirit of oneness.

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