UPL has joined forces with the FIFA Foundation to promote and raise awareness about sustainable development in agriculture and education in society through football. This collaboration unites OpenAg™ Purpose to transform agriculture by creating an agriculture network that feeds sustainable growth for all with the FIFA Foundation’s mission of positive social change, UPL said.
UPL and the FIFA Foundation will work together to support sustainable development objectives and environmental protection efforts through a ten-year program that will enable the reduction of carbon dioxide emissions and reward small holder farmers in emerging countries for adopting sustainable agricultural practices.
UPL will also invest in public-private science partnerships to continue to study the impact of sustainable farming practices on carbon sequestration under diverse agronomic realities.
Additionally, UPL will collaborate with the FIFA Foundation’s ‘Football for Schools’ program designed to engage underprivileged children in interactive sessions focused on developing life skills and promoting values through football.
UPL will coordinate access to the FIFA Football for Schools program for up to 30 schools in rural areas of Brazil, in conjunction with industry partners and engaging local authorities in key countries. The FIFA Foundation will provide leadership, program material and football expertise.
CEO, Jai Shroff and COO, Diego Lopez Casanello participated in a high-level signing ceremony at the FIFA Museum in Zurich.
Today’s announcement is only the beginning of this very exciting collaboration opportunity. The FIFA Foundation will support our efforts by reaching millions of farmers in soccer loving countries around the world through a variety of joint media engagements and awareness creation events.
