NEW DELHI (India CSR): Global Japanese apparel retailer, UNIQLO, today announced the donation of 10,000 HEATTECH thermal clothing items to senior citizens across India. This donation follows a recent campaign where for every HEATTECH purchased by customers, UNIQLO promised to donate one to senior citizens in need, encouraging customers to help keep the elderly warm this winter. This endeavour is part of UNIQLO’s global initiative, The Heart of LifeWear, which aims to make everyday life better by sharing comfort and care with communities in need.
Partnering with The Earth Saviours Foundation, an independent non-profit organization dedicated to supporting underprivileged elders, UNIQLO distributed 10,000 HEATTECH thermal clothing items — 5,000 for men and 5,000 for women.
Kenji Inoue, Chief Financial Officer and Chief Operating Officer, UNIQLO India, said, “UNIQLO is committed to creating clothing that brings comfort to people’s everyday lives while also making a positive contribution to society. Through this initiative, we are happy to provide the warmth of HEATTECH to senior citizens this winter. This effort, made possible by the support of our customers and in partnership with The Earth Saviours Foundation, reflects our ongoing commitment to give back to the community, delivering thoughtfully designed clothing that brings comfort and care where it’s needed most.”
Through this donation, UNIQLO provides senior citizens with HEATTECH thermal clothing items, helping them stay warm, comfortable, and supported during the winter months. The partnership with The Earth Saviours Foundation will help streamline the donation process, ensuring it reaches the senior community that needs it most.
HEATTECH, one of UNIQLO’s most popular innovations, co-developed with strategic technology partner Toray Industries. HEATTECH is a technologically advanced fabric that converts body moisture into heat, keeping people warm and comfortable in cold weather.
Globally, The Heart of LifeWear initiative builds on UNIQLO’s legacy of social responsibility and its vision to improve lives through quality clothing. Launched last year in celebration of UNIQLO’s 40th anniversary, the campaign reflects the brand’s core philosophy, summarised by the question “What makes life better?”. In 2025, the initiative will donate over one million pieces of clothing worldwide.
(India CSR)
