CSR : IndusInd Bank launches the Girl Power Programme

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MUMBAI: IndusInd Bank in association with the JSW Foundation launched the IndusInd Bank Girl Power Programme to support junior as well as established girl athletes. This power-packed Programme supports girl athletes from various parts of the country and in different individual sports disciplines, so as to enable them to compete on a global stage.

The Programme has been set-up to not just to groom world-class athletes, but to also provide a holistic development for them. The IndusInd Bank Girl Power Programme will support over  60 female athletes across 6 disciplines of boxing, judo, wrestling among others.

Apart from skill set training, the Programme also covers their overall development. These girls are provided with a tailor-made school education Programme and a sense of ‘home’ under the institute’s foster care Programme. This way, the young girls can enjoy the warmth of home, the guidance of experts and also excel at academics.

The ‘IndusInd Bank Girl Power Programme’ aims to support gender inclusiveness in sports.

With 60 female athletes already inducted in the first year, this Programme is set to be the pioneer in female athlete development Programme in India. IndusInd for Sports is collaborating with the JSW Foundation, towards  providing all-round nurturing by developing talent at a young age through high-quality coaching, holistic strength & conditioning Programme, and strengthening it with a tailor-made education curriculum to balance sport and academics.

Speaking at the occasion, Sanjeev Anand, Country Head – Commercial Banking and in-charge of Sports Vertical, IndusInd Bank said, “Sports offer unique insights about dealing with challenges and learning from uncertainty. Sports make us get out of our comfort zones and provide us with rich lessons which we can adopt in our professional and personal lives. Sports and athletic training encourage and enhance the over-all edifice of one’s character. With this initiative, we want to support these young athletes and groom them so that they can grow and perform to the highest level of their potential and bring glory for themselves and for the country.”

Mustafa Ghouse, CEO JSW Sports said, “We are glad to be associated with IndusInd Bank, an organisation who shares a similar vision for the Indian athlete as us at JSW Sports. The Programme entails developing women athletes in an integrated manner. It aims to empower them with a platform and the strength to achieve their goals. More importantly, we want to shape not just their career, but life beyond it too.”

This initiative is a part of the ‘IndusInd for Sports’ vertical which was started two years back with the vision to use sports as a unifying idea across various stakeholders. The various initiatives of the Bank have touched the lives of employees as well as customers. The Bank has also focused on using sports for inclusiveness  by supporting differently-abled athletes via the ‘IndusInd Bank Para Champions Programme’ and the ‘World Champions Programme – Cricket for the Blind’.

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