‘CSR In India – Between Tradition, Cultural Influence, Social Structure, and Economic Growth: A Status Quo Analysis on CSR Engagement In India and a Critical Evaluation of the New CSR Law’ is a Chapter authored by Rene Rueth in the book Corporate Social Responsibility in India: Cases and Developments after the Legal Mandate edited by Ms. Nayan Mitra and Dr. Rene Schmidpeter and published by Springer International Publishing, Switzerland under its CSR, Sustainability, Ethics and Governance series. The Book is available both in e-version and hard copy from Springer as well as Amazon and many other online book stores all over the world. The abstract of the chapter is as follows:

Abstract: Corporate Social Responsibility (CSR) has emerged as a topic of concern in government, corporation, and international business forums due to its multi-dimensional benefits. Today, as people are getting increasingly conscious about global warming and ethical business practices, it is expected from business organisations that they become seriously concerned about their responsibilities for the people and the society as a whole. Hence, CSR has emerged as an inescapable priority in the corporate world in present times. In India, companies have also started to realise the immense importance of CSR as a vital part for attaining sustainability in a highly competitive business organisation. This paper highlights the present situation in India regarding the issues of CSR implementation, and also the challenges that companies are regularly facing while implementing CSR projects. It also discusses possible impacts of the recent CSR law in this country. It is argued in this paper that despite impressive financial growth and enhanced privatisation and liberalisation initiatives, the corporate sector in India is still lagging behind in terms of CSR implementations, and companies have to move faster in this regards in order to ensure the continuing economic progress of the country.

Keywords: CSR, India, CSR Law, Economic Growth

Author brief:

Dr. Rene Rueth is the Co-Founder and Managing Director of the Institute for Management Education & Culture (IMEC) located in Frankfurt, Germany and Professor of Business Administration at the Nan Jeon University of Science & Technology (NJU) in Tainan, Taiwan. His passion and strong expertise lies in the fields of Marketing, Leadership and Corporate Responsibility. Besides leading the institute and joining international conferences, Dr. Rueth shares deep knowledge and business insights at top ranked German business schools. Rene Rueth has got more than 10 years of work experience in international corporations with a focus on Asian and Arabian markets. He worked for leading German companies and held numerous positions in strategic marketing, business development and global product management. His theoretical background includes several study programs in law, marketing and brand management as well as several corporate management programs.

Related Links:

http://www.springer.com/in/book/9783319417806

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