MUMBAI: IDFC FIRST Bank today announced the launch of “Ghar Ghar Ration” Program, an Employee-funded program for its low-income customers whose livelihoods are affected by COVID-19.
The Bank also announced a comprehensive program for the families of employees who unfortunately lost their lives due to COVID-19, and a number of other social response initiatives aimed at controlling the spread of the virus.
“Ghar Ghar Ration” is a unique program where employees have contributed from their personal income to set up a Customer COVID Care Fund to provide relief to 50,000 COVID affected low-income IDFC FIRST Bank customers.
Employees of the Bank contributed one day to one month’s salary for the purpose.
The program involves supply of ration kits to such 50,000 low-income customers whose livelihood have been impacted by the pandemic.
Employees are procuring ration kits comprising 10 kg rice/ flour, 2 kg dal (lentils), 1 kg sugar and salt, 1 kg cooking oil, 5 packets of assorted spices, tea and biscuits and other essentials needed to support a small family for about a month.
These ration kits are directly delivered in-person at customers’ homes with a personal touch from the Bank. In rural locations, the ration kits are delivered physically by employees and in urban locations, employees provide pre-paid cards worth Rs. 1800 to affected customers, which can be used to buy such essential supplies.
Impacted customers can directly contact the nearby branch to seek support under this program. Even overdue customers are eligible to get benefit under the program.
