NEW DELHI (India CSR): Elitecon International Ltd, a diversified FMCG enterprise, has strengthened its Corporate Social Responsibility (CSR) framework with a focused push towards sustainable agriculture and rural development. As part of this, the company has launched a farmer-centric initiative, “Empowering Farmers through Smart & Sustainable Agriculture,” aimed at introducing precision agriculture technologies and resource-efficient farming practices in tobacco-growing regions of Andhra Pradesh.
The initiative is designed to address key challenges in tobacco farming, particularly excessive water usage, high energy consumption, and inefficient input utilisation. Through the adoption of precision agriculture practices, the programme aims to enable measurable improvements, including up to 60-65% reduction in irrigation water usage, up to 45% lower energy consumption, and nearly 15% improvement in crop productivity. These efficiencies have the potential to increase farmer income by approximately Rs 1.4 lakh per hectare per season.
As part of its broader CSR roadmap, the company is driving farmer engagement and rural empowerment by promoting climate-resilient and resource-efficient cultivation practices.
The initiative introduces modern technologies such as sensor-based irrigation systems, automated fertigation, IoT-enabled farm monitoring, and drone-assisted crop protection, helping farmers optimise water usage, nutrient delivery, and crop protection, and is being implemented with technical support from ICAR – National Institute for Research on Commercial Agriculture (ICAR-NIRCA), integrating scientific expertise with on-ground demonstrations and farmer training.
Commenting on the development, Vipin Sharma, Executive Director, Elitecon International Ltd, said, “At Elitecon International, sustainability is embedded in our growth strategy. Through this initiative, we aim to create long-term value by empowering farming communities with practical, technology-driven solutions that improve efficiency, productivity, and income outcomes.”
As part of on-ground execution, farmers are being provided hands-on exposure through field demonstrations and training sessions focused on precision irrigation, fertigation practices, and advanced crop protection methods, supporting the wider adoption of modern agricultural techniques.
In parallel, Elitecon International continues to integrate environmental responsibility across its operations through resource optimisation, responsible sourcing, and energy-efficient processes, while its governance-led CSR framework ensures transparency, accountability, and a continued focus on creating meaningful, scalable impact across communities.
(India CSR)
