MUMBAI: Cavinkare, one of the leading FMCG conglomerates in India, today launched its ‘Walk India’ CSR initiative in Assam by donating free customized artificial limbs to over 100 deserving amputees from in and around Goalpara, Bongaigaon and Barpeta region of the state.
This marks Assam to be the first state after Tamil Nadu to benefit from this novel initiative, Walk India, of CavinKare that offers support to amputees who lost their limbs due to prolonged illness or accidents.
Conducted in association with an NGO named Freedom Trust, ‘Walk India’ campaign has till now benefitted over 500 amputees across various regions in India.
A crusader for the disabled, CavinKare has introduced various initiatives and programs in partnership with renowned NGOs. By nurturing a disabled-friendly society, it has established prominent platforms to acknowledge the remarkable achievements and offer a strong support system to people with varying disabilities.
‘Walk India’ campaign is a step towards the direction of further strengthening the support for the disabled in the country and spreading awareness to various corners of the state and country.
The Chief Guest for the event, M D Sudharsan, Director, Corporate Affairs, CavinKare handed over the artificial limbs along with other senior dignitaries of the company, employees and trust.
Starting August last year, several special camps were organized in and around the regions of Assam, wherein employees from Cavinkare Assam factory and expert personnel of the Trust were sent to personally meet the amputees and took their measurement for creating customised artificial limbs.
Employees had visited and done mass on ground campaigns in and around Goalpara, Bongaigaon and Barpeta region of the state to ensure maximum people get benefitted through this initiative. Over due course of time, the artificial limbs were custom-made for over 100 people and were handed over to them today.
M D Sudharsan, Director, Corporate Affairs, CavinKare said, “I really cannot think of a better way of starting New Year than this. In line with our CSR initiative, we have always thrived towards catering to the needs of local community by benefitting thousands of individuals and their families across the state and country.”
“Walk India is one such initiative that was launched a couple of years ago to offer support to people with disabilities in rural areas. The combined efforts shows that together we can make a difference in our communities.” he added.
Dr. S Sunder – Founder & Managing Trustee, Freedom Trust said, “The incidence of disability especially amputation is very high due to various causes like accidents, tumours or diabetes. The demand is huge from the society and only with the support from Corporates like CavinKare that we can together reach out to them.”