NEW DELHI: Continuing its corporate philosophy of ‘Kyosei’ – living and working together for the common good, Canon India, one of the leading digital imaging organization, made Children’s Day special for children from its adopted villages across the country.
Under their CSR initiative – ‘Learning Beyond Books’, Canon India in association with Cinepolis group, organized a special screening of a visually gorgeous movie – The Lion King (3D) for the children of all the four adopted villages – Maheshwari in Haryana, Sol Gohalia in Kolkata, Karanjoti in Mumbai and Maharaja Katte in Bangalore.
The Lion King, a movie symbolic of wisdom, courage and compassion, is packed with unforgettable life lessons, extremely crucial for the children to learn to succeed in their future endeavors.
Cinema, as a medium of edutainment has always been well-accepted by children and integrating the same with ‘Learning Beyond Books’ initiative, Canon India aims to take the learning experience a step further. To commemorate the occasion, 50 Canon employees enthusiastically joined the special screening of the movie along with 300 children across all the four locations.
Kazutada Kobayashi, President & CEO, Canon India, said “At Canon, we strongly believe in leading by our corporate philosophy of ‘Kyosei’, through which we align our business objectives with our sustainability initiatives. This philosophy forms the backbone to all our CSR endeavors, contributing to the betterment of the community we operate in.”
“Education and Empowerment form two intrinsic pillars of our 4Es CSR policy and with children as the building blocks of any society, we aim to implement maximum efforts to ensure their holistic development. ‘Learning Beyond Books’ is one such initiative through which we intend to empower children from our adopted villages, to carve a brighter and better tomorrow.”, he said.
Devang Sampat, Deputy CEO, Cinepolis India, said, “We feel that ‘Learning Beyond Books’ initiative is a great step towards nurturing the children through alternate ways of learning. In accordance with the same, we believe that Cinema is one such alternate way that has the power to influence and empower the masses..”
With an aim to deliver multitude possibilities to children, Canon India through its ‘Learning Beyond Books’ project aims to offer experiential learning beyond homes and school boundaries.
