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Home Corporate Social Responsibility

CSR: American Express pledges Rs 9 cr to combat COVID-19 outbreak in India

India CSR by India CSR
June 18, 2020
in Corporate Social Responsibility, Covid-19, Prime
Reading Time: 2 mins read
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As the world grapples with the COVID-19 pandemic, American Express India has pledged INR 9 Crores towards support of funds and organizations that are helping combat the COVID-19 outbreak. This includes the PM CARES fund and partnership with Not for profit Organisations in areas of mobilizing essential supplies to the families, providing medical kits, feeding healthcare professionals as well as developing and providing protective gear to serve the most vulnerable sections of society,

Talking on the same, Manoj Adlakha, SVP & CEO, American Express Banking Corp, India said “We are facing an unprecedented crisis that has caused social, emotional, human and economic loss.  While we are doing everything possible to keep our colleagues and their families safe, we are also constantly striving to make a positive contribution and meaningful connection with the communities in which we live and work. These grants will help provide protective equipment and feed people impacted, among other critical needs through various community welfare initiatives. In times like these, all we need is to come together to support the efforts of healthcare workers, NGOs and government organizations in this fight against COVID-19.”

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For more than 170 years, American Express has been committed to backing colleagues, customers, partners and communities they serve around the world. INR 9 crores has been committed in various forms of financial support to back the tireless work of those on the front lines of this global crisis. This includes contributions to the Prime Minister CARES Fund as well as to local organizations in India. The grants will help provide protective equipment to frontline healthcare workers, support the development of vaccines and research and help feed people impacted in our communities, among other critical needs.

American Express India has also partnered for an initiative called, ‘Hunger Heroes’ that will help distribute dry ration and essential supplies to the families of 10,000 food delivery riders, severely impacted by the pandemic. It will focus on mobilizing essential supplies to ride out the loss of income, while staying available to resume jobs when the situation gets better. The proposed project would be implemented across India, with a specific focus in Tier 2 and Tier 3 cities where e-commerce logistics and online food delivery services have been affected the most due to COVID:19 lockdown. All efforts have been complemented by partnering with NASSCOM Foundation for donation of 11,150 Personal Protective Equipment (PPE) kits including N-95 Masks to the Hospitals in the National Capital Region.

Another partnership with Samhita (“Collective Good Foundation”) is enabling us to procure PPE kits and other essentials for frontline healthcare & Sanitation workers and Isolation Kits/ beds for hospitals to support Health Infrastructure in National Capital Region, Mumbai, Bangalore and Pune.

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India CSR® is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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