CRMNEXT starts its plantation drive

Carries out tree plantations in the greenbelt in NOIDA through its CSR Foundation NIMAYAA

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Photo: Rusen Kumar

NOIDA: CRMNEXT, leading global cloud CRM solution provider, in association with Nimayaa Foundation, recently carried out the Go-Green initiative at the greenbelt in Sector 62, NOIDA.

The initiative will continue to plant tree saplings over next 12 months as a drive to create awareness and involve local residents to join the larger Go-Green movement in the region.

Employees are contributing at plantation Drive at CRMNEXT
Employees are contributing at plantation Drive at CRMNEXT

India has seen a significant growth in urbanization. But it has come with a cost. It has degraded our environment and consequently lost a major portion of forest cover. In recent years tree cutting in Noida reaches its higher side. Cutting a tree is a moment task but it takes 20 years for a sapling to become a tree.

This year NOIDA authority has given emphasis on planting about 65000 trees in green zones. To meet this initiative and with the aim of restoring the tree population back to crucial levels, CRMNEXT has taken this go green initiative. CRMNEXT planted saplings of neem, jamun, gullar, sesame and pilkhan in the greenbelt allotted by Noida authority.

Speaking on the occasion, Lipika Mohanty, Director HR, CRMNEXT said, “We aim to cover approx. 5000 plus sapling plantations by the year end. In the years to come, we need to be more environmentally sensitive and people should pledge to save our ecology. We at CRMNEXT plan to get started with baby steps in this direction.”  

Nimayaa Foundation is a not-for-profit organization supported by CRMNEXT. It is focused towards making the society better with initiatives related to education, health and environment. It runs primary schools in the rural areas of Uttar Pradesh and around Delhi, with an aim to bring in advancements in the educational programs carried out at the grass-root levels. It organizes regular health camps making quality healthcare accessible in rural areas. It also organizes environment safety drives related to plantation, cleanliness in rural and urban areas.

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