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Home Corporate Social Responsibility

CottonConnect Unveils ‘TraceBale’ Traceability Platform at Bharat Tex 2025

India CSR by India CSR
February 17, 2025
in Corporate Social Responsibility
Reading Time: 2 mins read
CottonConnect Unveils ‘TraceBale’ Traceability Platform at Bharat Tex 2025

(4th person from left - Kinner Lakhani, Giriraj Singh, Alison Ward, Prakash Philip)

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NEW DELHI (India CSR): CottonConnect, a leading global organisation driving responsible sourcing and resilient supply chains in the textile industry, is participating in the second edition of Bharat Tex, being held from February 14-17, 2025, in New Delhi.

Global Impact and Achievements

CottonConnect has worked with over 800,000 farmers across 6 countries including India, Pakistan, Bangladesh, China, Türkiye and Egypt. Their agronomic programs have increased farmer yields by 11% and farmer profits by 36%. CottonConnect’s main areas of operations are Raw Material Sourcing, Climate Action, Social Impact and Traceability.

Showcasing TraceBale at Bharat Tex

At the event CottonConnect showcased its QR Code based Farm-to-Fashion traceability platform TraceBale. It improves the transparency of suppliers, and the traceability of sourced materials, which is essential for sustainable decision making. The tool enables brands and processors to help reduce the negative environmental and social impacts of the textile supply chain. “Supply chain traceability is key to sustainability, even end customers around the world now demand more information about the origin and production process of their clothing, we believe TraceBale could be a game changer.” adds Alison Ward, CEO of CottonConnect.

Climate Change Mitigation Efforts

Another key focus area for CottonConnect is climate change mitigation, and with their programs they help farmers adapt to phenomena already happening as a result of climate change, and future-proof their livelihoods, productivity and businesses for the longer term by giving them the tools, insight and knowledge to boost productivity while using less water, or improve soil health by using bio-pesticides, and increasing biodiversity for example, which helps farmers build resilience despite climate change.

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Commitment to a Sustainable Future

CottonConnect remains committed to shaping a future where the textile sector thrives on responsible sourcing, environmental sustainability, and social empowerment.

(India CSR)


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Tags: CottonConnect
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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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