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Home Corporate Social Responsibility

Corporate Social Responsibility (CSR) is engrained in our DNA: Guenter Butschek, CEO & MD, Tata Motors

Rusen Kumar by Rusen Kumar
June 21, 2020
in Corporate Social Responsibility, Featured, Prime
Reading Time: 2 mins read
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USD 45 billion organization Tata Motors, a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defense vehicles, has released Corporate Social Responsibility (CSR) Report for the FY 2019-20. Company is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions.

The total social investment in FY 2019-20 was Rs 25.19 crore of which 22.91 crore were toward CSR Programmes & Projects, drinking water projects that are mainstreamed in CSR agenda and one time investment towards disaster response, company informed.

Tata Motors said that its six-pronged CSR strategy balances; the needs and aspirations of the community, Sustainable Development Goal agenda and the National priority need through its common minimum programmes. The human life cycle approach advocates interventions right from, the prenatal care to education, across the spectrum – right from high-school level to professional courses, leading to employability and employment, thus catering domains, starting from community engagement, to social upliftment and environmental transformation.

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In the report, Guenter Butschek, CEO & MD, Tata Motors said, “At Tata Motors, Corporate Social Responsibility (CSR) is engrained in our DNA. With a philosophy rooted in the mission statement – ‘innovating mobility solutions with passion to enhance quality of life’, our CSR efforts are directed towards addressing some of India’s major challenges in the field of Health (Aarogya), Education (Vidyadhanam), Employability (Kaushalya) and Environment (Vasudhara).”

Over the years, It has been working extensively with underprivileged communities, especially in the vicinity of its plants. As these are located near both rural and urban areas, the CSR programme has progressively developed to better serve their evolving needs. The scope and depth of company’s engagement for their holistic well-being has consistently increased along with the resource allocation and capital outlay to support this expansion.

In FY19-20, the programmes designed and implemented by Tata Motors positively impacted over 8.3 lakh lives. What is most encouraging is that these programmes recorded improved outcomes with their outreach to the most deserving sections of the population, including over 40% from SC/ST.

Since its formation 152-years ago, the Tata Group has served as the custodian of public good, living upto its mission to address the world’s most urgent needs. With ‘Responsibility’ as a core value and ensuring what comes from the people goes back to the people many times over, as the guiding principle of its business conduct.

Tags: Corporate Social ResponsibilityCSR of Auto Comapnies in IndiaCSR of Tata MotorsGuenter ButschekRusen KumarWhat is Corporate Social Responsibility
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Rusen Kumar

Rusen Kumar

Rusen Kumar is the founder and managing editor of India CSR – The CSR chronicle of India. He writes on CSR, Sustainability and Environmental affairs. He brings an understanding of governance, leadership development, social development, human development, and strategic focus by serving for-profit and not-for-profit boards and as an advisor to chief executive officers and executive management members. His leadership accomplishments in social enterprise, planning, and governance range from viable achievements in knowledge forum initiatives to advancement of corporate social responsibility issues in India.

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