BRICS U-17 Football Cup to Promote CSR initiatives in India

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The BRICS under-17 Football Cup Project leader and Organizer Joao Gilberto Vaz has said that the tournament  will promote a safe and protective environment along with corporate social responsibility (CSR).He was speaking at a recent Assocham Event.

While addressing a meeting, Vaz said India has become an emerging football market with the recent creation of Indian Super League (ISL), adding it is a key player in all segments within BRICS. He urged to use football as a tool to enhance BRICS members spiritually, socially, physically and mentally. “It will also be able to promote a CSR Initiative. BRICS U-17 Football Cup is the first football event involving BRICS nations” said Joao Vaz.

The tournament will be played in April next year. As a lead-up to the 2017 under-17 FIFA World Cup, India will use the competition to test its infrastructure and on-field preparation. “U-17 football tournament with the representing youth teams of the five nations plus a guest team.

The BRICS U-17 Football Cup will happen yearly and if possible in conjunction with BRICS Summit following the molds of FIFA U-7 tournaments.

“Each edition of BRICS U-17 Football Cup will have one of the BRICS SUMMIT hosting nation as partner to organize the tournament,” said Vaz while addressing the ASSOCHAM sports council. He said the tournament would focus on personal growth and equality.

It will encourage young athletes to develop and learn about the importance of BRICS, to improve their character and leadership skills as well as to promote equality and avoid discrimination and racism. “To use football and ‘soft diplomacy’ as a powerful tool to bring together people from different ethnic, cultural, religious, linguistic and socio-economic backgrounds among BRICS nations,” said Vaz.

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